Category : Search result: sports sponsorship trends 2026


12 Key AI Predictions for 2026 from Industry CEO

Eigen Technologies CEO Dr Lewis Z. Liu shares his 12 critical AI assumptions for 2026, forecasting a shift from hype to human-centric, economically viable applications. Discover the trends that will define the next year.

New FIFA Game Exclusive to Netflix in 2026

FIFA partners with Netflix Games for a new football simulation launching in summer 2026. Exclusive to subscribers, it aims to redefine digital football ahead of the World Cup.

Best London pubs to watch the 2026 World Darts

Missed out on Ally Pally tickets? Discover the best London sports bars, pubs, and even an Indian restaurant showing every match of the 2026 PDC World Darts Championship, from the first round to the final.

BA's 2026 Travel Trends: Neurosurfing & Digital Detox

Discover the top travel trends for 2026 from British Airways Holidays' report. From brain-boosting 'neurosurfing' to social media-free escapes and vintage shopping trips, find out where and how Brits will holiday next year.

How Brands Can Win at the 2026 World Cup

With a $17bn economic impact, the 2026 FIFA World Cup across the US, Canada and Mexico offers a huge marketing opportunity. Discover how brands can connect authentically through purpose, experience and local culture.

USMNT's 2026 World Cup Draw Reveals Challenging Path

The US Men's National Team learned their 2026 World Cup group stage opponents in a tense draw, setting a challenging but navigable path for the tournament hosts. Discover the key fixtures and analysis.

World Cup 2026 draw sets England, Scotland groups

England will face Croatia in a 2018 semi-final rematch, while Scotland meet Brazil. Wales, Northern Ireland, and the Republic of Ireland must navigate March play-offs to qualify. Full draw details revealed.

World Cup 2026 Draw: Live from Washington DC

Follow our live coverage of the 2026 FIFA World Cup finals draw in Washington DC. Discover which groups the 48 qualifying teams will face in the USA, Canada, and Mexico.

Mastercard Sponsors London City Lionesses

Mastercard becomes official payments partner for London City Lionesses, joining Nike in backing the ambitious Women's Super League club. The deal promises unique fan experiences.

LA 2028 Olympics Sponsorship Tops $2bn Milestone

The Los Angeles 2028 Olympic Games have secured over $2bn in sponsorship revenue, exceeding targets ahead of schedule. Discover how major brands are backing the event and the innovative changes planned.

TNT Sports loses Champions League and rugby rights

TNT Sports suffers a double blow as it loses UK rights to the Champions League and international rugby. Analysis reveals the broadcaster's strategy to balance the books and future challenges.

Cricket and Rugby Union Surge in UK Popularity

New EY research reveals cricket and rugby union have surged into the UK's top 10 most popular sports, signalling a shift in fan engagement. Discover the full rankings and insights.

Tiny Liechtenstein named top 2026 travel destination

TikTok's 2026 travel trends reveal a surge for lesser-known European escapes. The microstate of Liechtenstein, with no airport and pure fairy-tale charm, leads the list. Discover why slow travel is steering Brits to this Alpine gem.

Sports Quiz: Ashes Defeats, Arsenal Goals & Medals

Challenge your sports knowledge with our weekly quiz. Covering cricket's Ashes, Arsenal's goals, Deaflympics medals, and major events in football, rugby, and motor sport. Take the test now!

Keeps Secures £1.2M Funding from Investor Rush

London-based sports platform Keeps closes £1.2 million funding round as investors target sports sector. Discover how this impacts UK sports technology investment landscape.

Gambling firms' £2bn ad spend sparks tax row

British gambling companies spent £2bn on advertising last year, outstripping tax revenues and sparking calls for Chancellor Rachel Reeves to increase industry taxes in the budget.

Bull Riding Enters Sports Science Era Amid Boom

Rodeo is transforming as bull riding embraces sports science. Discover how modern training methods are revolutionising this traditional sport while preserving its rugged heritage.

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