As overtourism strains Europe's classic hotspots, British travellers are seeking quieter, more sustainable escapes for their next holiday. New data from TikTok has pinpointed the destinations set to soar in popularity for 2026, revealing a significant shift towards lesser-known European gems. Topping this list is a country so compact it lacks an airport and could fit into the United Kingdom a staggering 1,521 times.
Why Liechtenstein is the Slow Travel Star for 2026
Perched between Switzerland and Austria, the Principality of Liechtenstein is Europe's fourth-smallest nation, covering just over 62 square miles. For perspective, the UK spans approximately 94,354 square miles. This Alpine microstate, which Lonely Planet once affectionately called a ‘pipsqueak of a country’, is entirely landlocked. However, its inclusion on TikTok's trend list is driven by the rising ‘slow travel’ movement, where the journey and immersive experience trump ticking off major sights.
While there are no vast beaches, Liechtenstein offers pristine natural spots for a cooling dip, including the Rhine and Samina rivers and the country's only natural lake, Gampriner Seele. Formed by Rhine flooding in 1927, this crystal-clear lake is a popular picnic and birdwatching spot. The country's fairy-tale appeal is cemented by Vaduz Castle, nestled in the hills and still home to the reigning prince.
How to Visit and What to Do in the Alpine Microstate
Reaching Liechtenstein requires a scenic journey, as its mountainous terrain leaves no room for an airport. The most straightforward route from London is a 1 hour 45 minute flight to Zurich, Switzerland, served by airlines like British Airways, Swiss Air, and easyJet. From Zurich, it's a 90-minute drive or a train journey to Sargans followed by a connection to the capital, Vaduz.
For outdoor enthusiasts, Liechtenstein is a paradise. Despite its size, it boasts nearly 250 miles of hiking trails. Key routes include The Three Sisters, offering views of the Rhine Valley and Lake Constance, and the Fürstin-Gina-Weg leading to Augstenberg. The iconic Pfälzer hut, open from June to October, provides accommodation and dining at 2,108 metres. Social media has also highlighted stunning spots like Stausee Steg, a serene lake with mountain vistas.
Culturally, the nation punches above its weight. Vaduz's ‘Museum Mile’ features six institutions, including the Liechtenstein National Museum and the Treasure Chamber. The city's streets are an open-air gallery, dotted with sculptures like Heinz Mack's ‘The Prayer’, made from 400-million-year-old granite. While Vaduz Castle overlooks the city, its interior is off-limits as it remains the royal residence.
Beyond Liechtenstein: Europe's Other Compact Gems
Liechtenstein isn't the only small European destination gaining attention. The list of trending spots for 2026 also includes St Andrew’s Lakes in the UK, Milano Marittima and Bologna in Italy, and Frankfurt in Germany. Furthermore, other microstates like Andorra and San Marino offer similar appeal. Andorra la Vella, Europe's highest capital, is famed for duty-free shopping and spas, while San Marino, surrounded by Italy, is lauded for its incredible views and quaint charm. Both, like Liechtenstein, are accessible only via neighbouring countries, adding to their secluded allure.
For British travellers seeking a peaceful alternative in 2026, the message is clear: think small. Liechtenstein, with its blend of Alpine trails, cultural depth, and slow-paced charm, proves that a country's impact isn't measured in square miles.
