Tottenham Hotspur has announced a unique new partnership with Elithair, a global hair transplant clinic, which will become the club's Official Hair Treatment Partner.
The deal, confirmed on Friday 21 November 2025, offers a novel solution for Spurs supporters who may have felt like tearing their hair out during matches. Elithair joins a prestigious roster of Tottenham sponsors that includes AIA, Nike, Kraken, and Sports Illustrated.
A New Kind of Partnership for Spurs
Ryan Norys, Tottenham’s chief revenue officer, expressed pride in the new alliance. "We are proud to partner with Elithair, a brand that has demonstrated undisputed global leadership in its field," he said. "As the world’s largest hair transplant clinic, we could not have chosen a better partner to engage our fanbase through a mission to inspire self-confidence."
Elithair, founded in Turkey, now operates an extensive international network. The company boasts 13 clinics across several countries, including two in the UK, with additional sites in the US and Dubai.
Premier League Level Hair Transplants
In a departure from traditional sponsorship announcements, Tottenham chose not to feature any players or coaches. Instead, the club launched the partnership with a short film starring a Spurs-supporting father and son. This announcement comes just ahead of the crucial north London derby against Arsenal on Sunday.
Dr Abdulaziz Balwi, co-founder of Elithair, described the partnership as a "monumental step" for the company. "Partnering with an iconic Premier League club like Tottenham Hotspur demonstrates the trust and authority we have built through our world-class expertise," he stated.
Dr Balwi emphasised that the collaboration allows Elithair to "bring the same level of commitment and excellence seen at a Premier League level to every patient in the UK."
A Growing Trend in Sports Marketing
This move continues a growing trend of hair loss treatment companies partnering with sports organisations. High-profile footballers like Wayne Rooney have been vocal advocates, while former Manchester United player Ryan Giggs co-owns the MHR Clinic chain with ex-England cricket captain Michael Vaughan.
Elithair's flagship facility in Istanbul is a testament to its scale, featuring 13 floors, 65 operating theatres, and a dedicated hotel. The company reports having performed 150,000 successful hair transplants since its founding in 2013.
