Unilever is shifting half its ad budget to social media after Vaseline's viral TikTok life hacks, from cleaning shoes to fixing squeaky doors. Discover the 'social listening' strategy reshaping advertising.
New polling reveals overwhelming public support for stricter UK gambling advertising regulations. As pressure mounts on ministers, campaigners urge action to protect children from pervasive ads.
London writer Max Fletcher critiques the overuse of faux-friendly 'you' in corporate communications. Explore why this direct address feels disingenuous and patronising.
Broadcaster ITV finalises a £3m investment into Joe Wicks' The Body Coach app. The deal includes major advertising across ITV channels, launching New Year's Day. Explore the partnership and its context.
IMG expert Sam Galet reveals the three trends set to dominate sports sponsorship in 2026. Discover how AI, prediction markets, and women's sport will shape deals.
Celebrity Apprentice fans were left stunned by a 'mind-bogglingly terrible' Christmas biscuit advert featuring Thomas Skinner. Lord Sugar branded it a 'piece of crap'. Read the full story here.
2025 was a watershed year for sports marketing. AI became essential infrastructure, women's sport proved its commercial power, and live sport reasserted its value. Discover the key shifts.
New UK law from 2026 will stop businesses sending unaddressed adverts to households that opt out. Find out how to stop junk mail and what it means for you.
Sadiq Khan's 2021 pledge to ban gambling ads on London's transport network remains unfulfilled, with firms spending nearly £5m in the interim. The Mayor's office blames a lack of government guidance.
Discover how authentic UK creators like 'Bus Aunty' and a Cotswolds gardener are winning millions of followers as an antidote to AI-generated social media content.
Doctor Who star Christopher Eccleston releases powerful 15-minute anti-gambling film, 'Stacking the Deck', calling for ad restrictions and criticising celebrity endorsements. Read the full story and find support links.
Sports mascots are evolving into vital branding tools. Discover how characters like Gritty drive profit, fan engagement, and cultural relevance for modern teams.
For the first time, more UK streaming subscribers choose cheaper ad-supported plans over premium ad-free tiers, marking a major shift in viewing habits driven by cost-of-living pressures.
Tributes paid to Edward Welsh, a national newspaper journalist who moved into public sector communications after an inspiring stint at the Carter Centre. Read his remarkable career journey.
The Guardian has released its latest corrections and clarifications for December 2025, detailing factual amendments to previously published articles. Read the full list of updates here.
Discover the powerful, award-winning stories from The Guardian in 2025 that exposed injustice, drove policy change, and profoundly impacted lives across the UK and beyond.
The Guardian has published its latest corrections and clarifications, addressing errors in stories on politics, finance, and public figures. Read the full details here.
The UK government has announced a watershed ban on TV ads for HFSS foods before 9pm. Discover how this new policy aims to tackle childhood obesity and its impact on the food industry.
City AM's quarterly magazine is up for Best Supplement, with editor Steve Dinneen also nominated for Features Writer of the Year. Winners announced 11 March.
The Advertising Standards Authority has banned social media ads for Chequp, MedExpress and SkinnyJab, ruling they illegally promoted prescription drugs and exploited body image concerns. Read the full ruling.
The Guardian has taken down a video published in December 2025. This action highlights evolving digital content strategies and archiving policies in modern media. Discover the implications for readers and historical record.
From Spotify to banking apps, personalised year-end data summaries are everywhere. Anna Moloney argues this corporate trend exposes our habits and traps us in repetitive cycles. Is it time to leave the past in the past?
Attic Self Storage admits creating the viral 'messy break-up' scene in central London to promote new facilities. The marketing stunt sparked a nationwide sleuthing frenzy online.
Culture Secretary Lisa Nandy must decide on a probe into the Daily Mail owner's £500m Telegraph takeover. The deal, now formally requested, raises questions about media plurality and foreign influence. Read the latest developments.
Amid global turmoil and a cost of living crisis, UK retailers like John Lewis and M&S craft complex Christmas ads. Explore how they sell joy in difficult times.
The Guardian has published its latest corrections and clarifications, addressing errors from recent reporting. Discover the details and the paper's commitment to accuracy.
With a $17bn economic impact, the 2026 FIFA World Cup across the US, Canada and Mexico offers a huge marketing opportunity. Discover how brands can connect authentically through purpose, experience and local culture.
Our food writer ranks the 2025 Christmas adverts from UK supermarkets like Asda, Tesco, and M&S. Discover which festive campaigns stole the show and which fell flat.
Vanity Fair suspends Olivia Nuzzi after a controversial interview with Robert F. Kennedy Jr. Learn about the ethical breach and its impact on media standards.
Explore the latest corrections and clarifications issued by The Guardian, highlighting the newspaper's commitment to factual accuracy and transparency in its reporting.