Champions Speakers has been named SME of the Year at the British Business Awards, with the accolade presented by Hollywood actor George Clooney during a star-studded ceremony in Edinburgh. The global keynote speaker agency, which maintains an office in London, received the honor at an event that gathered leading figures from business, entertainment, and politics, including Bob Geldof. The evening was hosted by Rob Brydon and Elaine C Smith.
A Family Triumph
In a standout moment, members of the Hayes family took the stage to collect the award. Sophia Hayes, Director of Sales at Champions Speakers, accepted the honor on behalf of the business and was later pictured with George Clooney. Jack Hayes, Director of Champions Speakers, expressed his pride: “This is an incredibly special moment for our whole team and the Hayes family. What began as a vision more than 20 years ago has grown into a global business, and to see that journey recognised on such a prestigious stage is hugely rewarding. Receiving this award from George Clooney, in a room filled with so many inspiring businesses, is something we will never forget. It motivates us to keep raising the bar and delivering world-class speaker experiences for our clients, now and into the future. It was also a privilege to support such an important cause on the night. The generosity in the room was truly inspiring and a powerful reminder of the positive impact British business can have.”
A Track Record of Excellence
This latest recognition builds on a sustained track record of success for Champions Speakers, reflecting more than two decades of growth, innovation, and market leadership. The agency is now Europe’s largest and most trusted keynote speakers agency. It has previously been named among the London Stock Exchange Group’s 1000 Companies to Inspire Britain and has featured in both the Insider Growth 100 and The Sunday Times Fast Track 100. Recent accolades include recognition in the Department for Business and Trade’s Made in the UK, Sold to the World Awards, celebrating international expansion across 66 countries. Further honors include being named Best Keynote Speaker Bureau 2025 – Europe and inclusion in JP Morgan’s Top 200 Female-Powered Businesses. With more than 20 years in operation, a global client base, and thousands of events delivered annually, Champions Speakers continues to set the benchmark for excellence in the talent booking industry.
The British Business Awards
The British Business Awards brought together 150 shortlisted organisations spanning sectors from global corporations to high-growth SMEs and family-run businesses. Companies including AstraZeneca, Octopus Energy, Warburtons, and Holland & Barrett were among those recognised on the night, underlining the scale and competitiveness of the awards. All shortlisted businesses were independently assessed across five core pillars: business performance, innovation, workforce and culture, customer impact, and contribution to society and the wider economy. Winners were selected by an 18-strong judging panel chaired by former Unilever CEO Alan Jope and Coutts CEO Emma Crystal.
Social Impact
Beyond celebrating business excellence, the awards also delivered significant social impact. The event raised over £1 million for homelessness charity Social Bite, supporting initiatives including housing programmes, employment support, and social enterprise ventures across the UK. Josh Littlejohn, founding partner of the British Business Awards, said: “The huge turnout to the awards tonight is testament to the strength in the business community, and the extremely high standard of the winners speaks to the strength and bright future of our economy.”
