Daily Art Engagement Cuts Death Risk by 31%
New research reveals regular cultural engagement, like gallery visits or choir singing, significantly improves health and longevity. Discover why creativity should be a daily habit.
Category : Search result: marketing creativity
Why a marketer welcomes the HFSS junk food advert ban
Ogilvy UK's Amelia Torode supports the new HFSS advertising regulations. She argues the ban combats child obesity and forces smarter, more creative brand building. Read her full analysis.
Full list of junk foods banned from TV ads before 9pm
A major UK junk food advertising ban is now in force, targeting HFSS products high in fat, salt, and sugar. Discover the full list of restricted foods and the government's childhood obesity strategy.
The surprising benefits of doing nothing for your mind
Discover why embracing boredom and inactivity can boost creativity and wellbeing, backed by psychology research. Learn how to master the art of productive idleness.
Why UK shops from bakeries to Greggs are selling branded merch
Explore why London's streets are awash with Trader Joe's totes and why UK businesses, from Toad Bakery to Dom's Subs, are diving into branded merchandise. Discover the marketing, loyalty, and cultural signalling behind the trend.
Unilever's Vaseline Bets Big on TikTok Creator Economy
Unilever is shifting half its ad budget to social media after Vaseline's viral TikTok life hacks, from cleaning shoes to fixing squeaky doors. Discover the 'social listening' strategy reshaping advertising.
What Asset Managers Can Learn from Netflix's Brand
Investment firms must emulate Netflix's direct-to-consumer branding to attract a new generation. Discover how storytelling and clear identity are reshaping asset management.
The 'Hey You!' Marketing Trend: Authenticity Crisis
London writer Max Fletcher critiques the overuse of faux-friendly 'you' in corporate communications. Explore why this direct address feels disingenuous and patronising.
Premier League's Creativity Crisis: Analytics Take Over
Has data-driven efficiency killed the joy in Premier League football? Our analysis of all 20 clubs reveals a league where set pieces rule and artistry is under threat. Discover the state of the modern game.
Sports Sponsorship Trends 2026: AI, Prediction Markets, Women's Sport
IMG expert Sam Galet reveals the three trends set to dominate sports sponsorship in 2026. Discover how AI, prediction markets, and women's sport will shape deals.
Why 2025 Changed Sports Marketing Forever
2025 was a watershed year for sports marketing. AI became essential infrastructure, women's sport proved its commercial power, and live sport reasserted its value. Discover the key shifts.
Government bans unwanted advertising mail from 2026
New UK law from 2026 will stop businesses sending unaddressed adverts to households that opt out. Find out how to stop junk mail and what it means for you.
Why Mascots Are Sport's Next Big Branding Opportunity
Sports mascots are evolving into vital branding tools. Discover how characters like Gritty drive profit, fan engagement, and cultural relevance for modern teams.
Obituary: Guinness marketing man Mike Vineall dies aged 87
Michael Vineall, a former Guinness marketing executive and lifelong Leeds United supporter, has passed away at 87. Read about his career and passions.
Chalamet's Marty Supreme: A New Hollywood Marketing Playbook
How Timothée Chalamet's bizarre, all-in press tour for 'Marty Supreme' is challenging Hollywood's stale marketing formula and trying to save original cinema.
Clementines rebranded as 'Easy Peelers' in fruit shake-up
The humble clementine is undergoing a major rebrand to 'Easy Peelers', a move reflecting consumer habits and marketing strategy. Discover the story behind the fruit's new identity.
Why Big Tech is Hiring Corporate Storytellers
From Google to Microsoft, companies are hiring 'storytellers' to control their narrative. Discover what this ancient role means in the modern corporate world and the salaries on offer.
Viral London 'break-up' scene was a storage firm stunt
Attic Self Storage admits creating the viral 'messy break-up' scene in central London to promote new facilities. The marketing stunt sparked a nationwide sleuthing frenzy online.
The Struggle Behind 2024's Christmas Ad Campaigns
Amid global turmoil and a cost of living crisis, UK retailers like John Lewis and M&S craft complex Christmas ads. Explore how they sell joy in difficult times.
How Brands Can Win at the 2026 World Cup
With a $17bn economic impact, the 2026 FIFA World Cup across the US, Canada and Mexico offers a huge marketing opportunity. Discover how brands can connect authentically through purpose, experience and local culture.
Zaghari-Ratcliffe on creativity as resistance in jail
Nazanin Zaghari-Ratcliffe unveils a fabric collection with Liberty and the Imperial War Museum, born from her prison craft. Explore how creativity became a tool for survival. Visit the free exhibition.
CEO offers £3bn firm to flat Earth provers
Columbia Sportswear's CEO, Tim Boyle, has made an extraordinary bet: he'll hand over his £3billion company to anyone who can prove the Earth is flat. A bold marketing stunt challenges conspiracy theorists.
UK marketer uses AI photos after illness halts career
After a sudden illness forced her to stop filming, a UK social media founder turned to AI-generated photos to rebuild her brand. Discover how this technology restored her creative expression and sparked a debate on authenticity.
James Cameron: AI actors are 'horrifying', AI can't create new art
Avatar director James Cameron criticises AI-generated actors and performances, calling them an 'average' of human experience. He champions the irreplaceable value of human creativity in filmmaking.
Rushdie on Kirk Murder and Surviving Assassination Attempt
Sir Salman Rushdie speaks to Sky News, linking Charlie Kirk's killing to America's gun culture and reflecting on his own 2022 stabbing. The author also shares his sceptical views on AI in creative writing.
Women find LinkedIn success by pretending to be men
A viral LinkedIn experiment reveals women dramatically increase profile views and engagement by adopting male personas and 'bro-coded' language. Discover the surprising results and LinkedIn's response.
AI Songs Top Spotify Charts: Creativity Crisis
Three AI-generated tracks have topped Spotify's Viral 50 charts, sparking debate about artificial intelligence's impact on music and the obsession with scale over quality. Discover why this matters.
Sky Sports TikTok for women fails after 3 days
Sky Sports' Halo TikTok channel aimed at female fans was scrapped after just three days amid accusations of sexism. Discover why sports marketing needs fundamental change.
Channel 4 AI Ad Tool Helps Small Businesses Compete
Channel 4 introduces free AI advertising tool for SMEs, transforming websites into TV ads in minutes. Discover how small businesses can now access television advertising.
Cricket's real problem isn't formats - it's marketers
As The Ashes approaches, a sports expert argues cricket's soul is being lost to marketers chasing new formats and audiences. Discover why the game needs smarter marketing, not reinvention.
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