Once the preserve of campfires and children's bedtime, the ancient art of storytelling is undergoing a dramatic career change. It is now one of the most sought-after job titles in the corporate world, with major technology firms leading the charge.
The New Corporate Bards
Companies like Google Cloud are actively recruiting for roles such as 'customer storytelling manager'. The goal is to find and craft compelling narratives about how clients use their cloud, AI, and data solutions. They are not alone. Microsoft's security organisation is seeking a senior director to oversee narrative and storytelling, while compliance technology firm Vanta is advertising for a head of storytelling.
The demand is surging. According to data from LinkedIn, the term "storyteller" appeared in twice as many US job listings in the year to 26 November compared with the previous 12 months. The trend has also reached UK shores, with retail giant Marks & Spencer advertising for a food brand storyteller.
What Does a Corporate Storyteller Actually Do?
This is far more than simply writing copy. The role is a hybrid, blending marketing, internal and external communications, and deep technical knowledge. For instance, Microsoft describes its ideal candidate as part cybersecurity technologist, part communicator, and part marketer.
It represents a strategic shift in how companies manage their message. Productivity app Notion recently consolidated its internal comms, external comms, social media, and influencer teams into a single storytelling unit. The objective is clear: to "own the narrative" in a crowded market.
The Salary and The Spin
The financial incentive is significant. Some of these positions command substantial salaries, with Vanta's head of storytelling role offering up to $274,000 (approximately £204,000).
While the job title may evoke images of fairy tales, the reality is grounded in business growth. These storytellers are tasked with driving customer acquisition and long-term commercial success. As the original article wryly notes, you might say it's good for the environment too—there's no need to gather round and light a fire to share these particular corporate tales.
The rise of the corporate storyteller marks a full-circle moment for one of humanity's oldest professions, now repurposed for the boardroom and the cloud.
