A viral TikTok trend sees gen Z pining for 2016, resurrecting fidget spinners and Pokémon Go. But is this playful nostalgia or a sign this generation believes its best years are already behind it? Explore the cultural phenomenon.
Exclusive: YouGov data reveals Gen Z believes in a higher power more than any other UK generation. We explore the social media influencers and trends driving this dramatic shift in faith.
Exclusive analysis reveals a surge in support for Reform UK among Gen Z women, driven by economic anxiety and a strategic party rebrand. Meet the new faces reshaping British politics.
In Vallejo, California, a record 33% of young adults live with parents. We explore the impact on dating, work, and delayed adulthood for Gen Z men.
A new study reveals Gen Z's ambitious retirement visions of global travel and new hobbies, but a significant knowledge gap in pension planning threatens their future goals. Discover the steps needed to bridge the dream-reality divide.
Reddit has become Britain's fourth most visited social media site, with an 88% user surge. Gen Z drives growth, seeking authentic advice on parenting, skincare and football.
Blue's seventh album 'Reflections' attempts to recapture their Y2K boyband magic but delivers a clunky rehash, sounding like Westlife on a bad day. Read our full review.
A decade after 'ghosting' went mainstream, Gen Z has created a vast new lexicon for modern romance. Explore 51 hyperspecific terms defining love, sex, and bad behaviour in today's messy dating landscape.
Recalling the spontaneous joy of London's 1999 New Year's Eve, from the London Eye launch to dawn on the Dodgems. A nostalgic look back at the optimism that defined the turn of the millennium. Read the full story.
Young activists from Togo, Kenya, Nepal, Madagascar and Morocco reveal how mass protests driven by corruption, unemployment and failing public services shaped a year of global unrest. Discover their stories and demands.
Young travellers are transforming airport habits, ditching pre-flight pints for matcha and wellness shots. Discover the data and trends reshaping UK departure lounges.
Discover why the 2009 coming-of-age comedy Adventureland, starring Jesse Eisenberg and Kristen Stewart, is a timeless piece of pure euphoric escapism and nostalgic comfort viewing.
Explore the cultural shift that made millennials the 'cringe' generation. From side fringes to 'Live, Laugh, Love', discover the social and economic forces behind the loss of cool. Listen to the full analysis.
From Cadbury Time Out to Mars Delight, we explore the beloved chocolate bars that have vanished from UK shelves, sparking waves of nostalgia. Do you remember them?
British manufacturer Mathmos has sold out of its iconic lava lamps ahead of Christmas, driven by a nostalgic revival and Gen Z's fascination with retro interiors. Discover the story behind the glow.
A chance meeting with TV duo Ant and Dec inspired a Nottingham University chemistry student to ditch the lab and pursue a career in comedy. Discover how one night out altered his life's path.
Former PM Theresa May is an unlikely TikTok star. We explore why Gen Z is creating viral edits, from 'defensive fandom' to nostalgia for a 'simpler' political time. Discover the trend's impact.
More than 100,000 UK small firms have signed up to TikTok Shop in 2025, seeking direct sales and younger audiences. Discover how this social commerce shift is reshaping retail.
Magic Circle law firm Freshfields Bruckhaus Deringer introduces a new resilience programme for its Gen Z trainees, aiming to equip them with tools to manage workplace pressures and improve mental wellbeing. Discover how the legal sector is adapting.
Cash-strapped Gen Z Australians are redefining spending with 'little luxuries' like mini alcohol bottles and rented wardrobes, even as debt rises. Discover the new consumer mindset.
TikTok reports a 100% rise in Christmas decor videos as users embrace 90s nostalgia with tinsel, VHS tapes & DIY ornaments. Experts link the trend to a search for comfort in uncertain times. Discover the key looks.
A bizarre children's TV segment about clothes shopping became an unlikely cultural touchstone in 2025, sparking nostalgia and viral debate. Discover the story behind the year's most unexpected trend.
New research reveals nearly 40% of UK Gen Z live with parents or housemates, forcing them into creative and often public locations for intimacy. Experts share tips for reclaiming privacy.
Human rights groups condemn alleged police brutality and arbitrary detention of hundreds of young protesters in Morocco, as families share horrific testimonies of abuse. Calls for justice grow.
The UK is set to rejoin the EU's Erasmus+ programme from January 2027, a move celebrated by students but bittersweet for those who missed out. Discover the impact on funding and opportunities.
New research reveals a dramatic rise in nicotine pouch use, driven by young people. Over 500,000 now use them, prompting calls for stricter marketing and age-of-sale laws. Read the full report.
A new UK study reveals Gen Z's workplace fears: telephobia, small talk & early starts. Experts share survival tips for younger workers to thrive in the office. Read the guide now.
Germany's parliament votes to reintroduce voluntary military service for 18-year-olds, sparking widespread youth protests. Discover why Gen Z is resisting and the geopolitical pressures behind the move.
This week's data digest explores Victoria's voting reform, the staggering revenue needed for AI, climate's impact on US insurance, and insights into Gen Z's intimate lives. Sign up for The Crunch.
A severe PC memory chip shortage, driven by AI industry demand, risks pushing up prices for PlayStation and Xbox consoles and could delay next-gen launches. Read the full analysis.