A viral TikTok trend sees gen Z pining for 2016, resurrecting fidget spinners and Pokémon Go. But is this playful nostalgia or a sign this generation believes its best years are already behind it? Explore the cultural phenomenon.
Exclusive: YouGov data reveals Gen Z believes in a higher power more than any other UK generation. We explore the social media influencers and trends driving this dramatic shift in faith.
A journalist's quest to make her labrador, Murphy, a social media star reveals the hidden costs, fierce competition, and surprising lessons behind the pet influencer industry. Discover the truth behind the cute posts.
A TikTok user's cryptic post about 365 buttons has sparked a viral 2026 meme championing a 'never apologise, never explain' life philosophy. Discover how it started and why it's resonating.
Move beyond basic notifications. Discover 15 unique, expert-backed strategies to cut down on doomscrolling and reclaim your time in the age of analog.
The Princess of Asturias Foundation warns of a sophisticated TikTok fraud using AI-generated videos of Spain's future queen to solicit money. Learn how the scam works and the official response.
Amy Pohl was diagnosed with the agonising 'suicide disease', CRPS, at 24. After hitting rock bottom, a viral TikTok video changed her life, building a community of millions and finding joy.
Elon Musk responds ominously to a TikToker's claim he is 'about to die', fuelling tensions around Somali immigrants and US politics. Discover the full story and its wider implications.
Unilever is shifting half its ad budget to social media after Vaseline's viral TikTok life hacks, from cleaning shoes to fixing squeaky doors. Discover the 'social listening' strategy reshaping advertising.
JoJo Siwa shocks fans by changing her TikTok name to Joelle Siwa for the new year. Discover the fan theories and her future wedding plans with Chris Hughes.
BBC viewers are obsessed with London's New Year's Eve fireworks, which featured a playful nod to the viral Jet2 TikTok trend and the musical Wicked. Watch the spectacle on iPlayer.
A new wave of social media comedy is dissecting modern masculinity through self-deprecating sketches. Discover the comedians leading the charge and why 'dumb masculinity' is proving so hilarious.
A federal judge has thrown out an indictment against a Los Angeles TikTok creator shot by an immigration agent, citing constitutional violations. Read the full story.
Young men are swapping Nike Tech fleeces for quarter-zip jumpers in a global trend that challenges stereotypes and signals aspiration. Discover the movement behind the meetups.
Discover how authentic UK creators like 'Bus Aunty' and a Cotswolds gardener are winning millions of followers as an antidote to AI-generated social media content.
Parenting blogger Jen Walshaw shares how sharing daily outfits on TikTok helped her recover from a debilitating illness, building a supportive community and challenging fashion ageism. Discover her inspiring journey.
Exclusive figures reveal the UK government has spent more than a million pounds on social media influencers since 2024 to promote policies. Discover the departments and personalities involved.
Former PM Theresa May is an unlikely TikTok star. We explore why Gen Z is creating viral edits, from 'defensive fandom' to nostalgia for a 'simpler' political time. Discover the trend's impact.
More than 100,000 UK small firms have signed up to TikTok Shop in 2025, seeking direct sales and younger audiences. Discover how this social commerce shift is reshaping retail.
TikTok personality 'Tea Tyme' arrested for reckless homicide after allegedly hitting and killing a pedestrian while livestreaming from her car in Zion, Illinois.
TikTok creator Tynesha McCarty-Wroten, known as Tea Tyme, has been arrested for reckless homicide after allegedly hitting and killing a man while livestreaming and driving in Illinois.
Ellie Goulding reveals her growing baby bump in a TikTok video with boyfriend Beau Minniear, sparking excitement among fans. The couple confirmed their relationship in September.
A homemade velvet ribbon garland is the UK's top festive decor trend, with shops selling miles of fabric. Discover the viral craft driving sales from Lincoln to Lapland.
ByteDance, TikTok's parent, plans a massive £17bn AI infrastructure spend in 2026, despite US chip restrictions. Discover how this fuels the global AI race.
Transform your Christmas veggies with a top chef's viral TikTok recipe for honey-glazed carrots. Savoury, sweet, and ready in under 30 minutes. Try it this festive season!
A London commuter was left emotional after spotting a personal birth announcement on a Tube station board. The viral TikTok video captured a moment of unexpected joy at Notting Hill Gate.
TikTok reports a 100% rise in Christmas decor videos as users embrace 90s nostalgia with tinsel, VHS tapes & DIY ornaments. Experts link the trend to a search for comfort in uncertain times. Discover the key looks.
Whip up viral Ham & Cheese Puff Pastry Christmas Trees in under 30 mins. This festive recipe, a hit on TikTok, is perfect for busy parents. Get the easy guide here.
President Trump discusses Venezuela tensions, Obamacare, the TikTok deal, and signs an executive order for a 2028 moon landing. Get the latest US political updates.
From TikTok to a $16bn industry: Hollywood is pouring millions into vertical microdramas under 2 minutes long. Discover the UK impact of this entertainment revolution.