Primark has introduced a significant change across its stores to improve the shopping experience for all customers. Starting Saturday, March 16, every Primark outlet in England, Wales and Scotland now offers a dedicated sensory-friendly shopping hour featuring reduced noise levels and no in-store announcements.
Commitment to Accessibility
The high street retailer describes the move as a further step in its commitment to creating a more accessible shopping experience. Every Saturday, the first hour of trading will be adapted to better accommodate shoppers with sensory sensitivities, including those who are neurodivergent.
Adjustments for a Calmer Atmosphere
Several adjustments have been made to create a calmer, more comfortable atmosphere in stores. These include lower noise levels, quieter till sounds, no in-store announcements, and specially trained staff available to offer assistance.
Successful Trial Leads to Nationwide Rollout
The nationwide rollout follows a successful trial across 26 stores in the East Midlands and the North East. Feedback from customers and colleagues was used to refine the programme before its broader launch, as reported by the Express.
Positive Feedback Drives Change
Primark UK Retail Director Kari Rodgers said: 'Everyone should feel comfortable and confident when shopping in our stores. We know that for some customers, the busy nature of retail environments can be overwhelming, so we're proud to be introducing sensory-friendly shopping hours across all our stores in Great Britain.'
Ms Rodgers added: 'The positive response to our pilot programme showed the difference small changes can make, and this rollout is an important step in ensuring Primark stores are welcoming and accessible spaces for all.'
Part of a Wider Inclusivity Initiative
Primark describes the scheme as part of its wider dedication to becoming a more inclusive destination for both shoppers and staff. This includes broadening its selection of accessible products, creating more inclusive in-store environments, prioritising accessibility in the workplace, and ensuring that its advertising and promotional campaigns reflect diverse representation.
