AI Companies Confront Image Crisis with Policy Papers and Think Tanks
In a strategic pivot, leading artificial intelligence firms are aggressively funding policy papers and think tanks to counter growing public disapproval. OpenAI recently unveiled a 13-page document titled Industrial Policy for the Intelligence Age, advocating for "people-first ideas" to reimagine the social contract. This move follows OpenAI's acquisition of the tech-friendly podcast TBPN and plans for a Washington DC office with a dedicated workshop for policymakers.
Rivals Join the Fray with Similar Initiatives
Meanwhile, rival Anthropic announced the Anthropic Institute, a think tank aimed at exploring AI's societal disruptions. As AI's tangible effects spark calls for stricter scrutiny, the industry is acknowledging widespread discontent while seeking to reframe debates. Sam Altman, OpenAI's CEO, highlighted public perception issues at a BlackRock conference, noting AI's unpopularity and its blame in electricity price hikes and layoffs.
Critics Decry Efforts as Public Relations Ploys
Experts argue these initiatives are less about genuine policy and more about public relations. Sarah Myers West of the AI Now Institute pointed out that while OpenAI's paper calls for regulatory oversight, the company has lobbied for deregulation. The document proposes ideas like a four-day workweek and a public wealth fund, framing them as conversation starters rather than firm solutions. Critics contend this shifts responsibility to the public and lawmakers, portraying AI as an inevitable force rather than a regulatable product.
Intensifying Lobbying Efforts Behind the Scenes
Behind the policy push, AI firms are ramping up lobbying. OpenAI spent nearly $3 million on lobbying in 2025 and co-founded a pro-AI Super Pac that raised over $125 million. The Pac has targeted candidates favoring regulation, such as Alex Bores in New York. Additionally, OpenAI supports an Illinois bill shielding AI firms from liability for societal harms. Anthropic has invested over $3 million in lobbying, backing a different Super Pac with varying regulatory goals.
Public Distrust and Political Implications
Polls reveal deep public distrust, with only 16% of Americans believing AI aids creativity and 26% holding a favorable view. The industry faces image problems amid political campaigns, with efforts to influence state-level regulation. The Trump administration has attempted to block state AI laws, arguing they stifle innovation. As AI firms staff up with former academics and control research publications, questions arise about the independence of their initiatives.
Ultimately, the AI industry's dual strategy of public-facing policy proposals and behind-the-scenes lobbying reflects a concerted effort to shape narratives and avoid stringent regulation, even as public skepticism mounts.
