The 2026 World Cup was a financial triumph for FIFA, generating billions more in revenue than projected, according to the Guardian. However, the tournament's legacy for host nations—particularly the United States—is one of exploitation, with FIFA retaining all profits and leaving little for grassroots development.
Commercial Success and Controversies
The expanded 48-team format proved viable, with debutants performing decently, leading to discussions of further expansion to 64 teams. Mandatory hydration breaks, used for commercial breaks, were normalized despite initial booing. FIFA claims no additional revenue from these breaks, but broadcasters are expected to leverage the value in future rights negotiations.
Minimal Local Impact
FIFA structured the tournament so that all revenue flows to Switzerland, leaving no funds for local reinvestment. The US Soccer Federation was marginalized, unable to leverage the event for lasting grassroots benefits. While TV ratings spiked, it remains unclear if new fans will sustain interest. Soccer already had strong popularity in the US; the issue is access to affordable youth programs, quality coaching, and facilities.
Future Tournaments in the US
FIFA's success paves the way for more events in the US, including the 2029 FIFA Club World Cup and a likely 2031 Women's World Cup co-host. A 2038 men's World Cup return is also possible. Leander Schaerlaeckens, author of The Long Game, notes that FIFA has effectively built a colony, extracting wealth without contributing to local soccer ecosystems.
