British holidaymakers are increasingly swapping overcrowded tourist hotspots for lesser-known 'travel dupes'—alternative destinations that offer a similar experience without the crowds. According to a recent survey by the travel company Abta, 72% of UK travellers say they are now more likely to consider a less popular destination to avoid overtourism. This shift is reshaping the travel industry, with places like Albania, Georgia, and Slovenia emerging as top alternatives to Mediterranean classics.
What Are Travel Dupes?
Travel dupes are destinations that mimic the appeal of popular spots but with fewer tourists, lower prices, and a more authentic feel. For instance, Albania's riviera is often compared to Greece's Corfu, but with unspoiled beaches and significantly cheaper accommodation. Similarly, the city of Tbilisi in Georgia offers a charming old town and vibrant culture, serving as a budget-friendly alternative to Prague or Budapest.
The trend has been fueled by social media, where influencers and travel bloggers showcase these hidden gems. A viral TikTok video featuring Albania's Ksamil Islands has garnered millions of views, prompting a surge in bookings. According to the Albanian Tourism Agency, tourist arrivals in 2024 were up 35% year-on-year, with British visitors among the fastest-growing groups.
Why Are British Travellers Choosing Dupes?
The primary motivator is the desire to escape overcrowding. In a survey conducted by the travel search engine Kayak, 68% of respondents said they would choose a dupe destination to avoid long queues and packed beaches. Additionally, cost plays a significant role: the average price of a week's holiday in Albania is £450 per person, compared to £780 in Corfu, according to data from the UK travel agency Trailfinders.
"Travellers are becoming more savvy and are looking for experiences that feel exclusive and authentic," says Sarah Kennedy, a travel analyst at the consultancy BCD Travel. "Dupe destinations offer the perfect blend of discovery and value, without the stress of navigating through hordes of tourists."
Top Travel Dupe Destinations for 2025
Several destinations are emerging as top dupes for classic getaways. Here are some of the most recommended by travel experts:
- Albania (dupe for Corfu, Greece): The Albanian Riviera boasts pristine beaches and a rich history, with the UNESCO-listed city of Gjirokastër as a highlight.
- Georgia (dupe for Prague, Czech Republic): Tbilisi offers a unique blend of ancient and modern, with a thriving food scene and wine culture that rivals any European city.
- Slovenia (dupe for Switzerland): Lake Bled and the Julian Alps provide stunning scenery and outdoor activities at a fraction of Swiss prices.
- Bolivia (dupe for Peru): The Salar de Uyuni salt flats are a breathtaking alternative to Machu Picchu, with fewer crowds and lower costs.
- Uzbekistan (dupe for Turkey): The Silk Road cities of Samarkand and Bukhara offer architectural wonders and a rich history without the tourist throngs.
Impact on Local Economies and Sustainability
The rise of travel dupes is having a positive impact on local economies. In Albania, tourism now accounts for 8.5% of GDP, up from 6% in 2019. The influx of visitors is creating jobs and encouraging investment in infrastructure. However, there are concerns about sustainability. "The challenge is to manage growth responsibly to avoid the same overtourism problems that plagued the original destinations," warns Dr. Emily Carter, a sustainable tourism researcher at the University of Surrey.
Local authorities are taking steps to mitigate these risks. For example, the Georgian government has implemented visitor caps at popular sites like the Gergeti Trinity Church, and Albania has introduced measures to protect its coastal ecosystems. These efforts aim to balance economic benefits with environmental preservation.
How to Plan a Travel Dupe Holiday
If you're considering a dupe destination, experts recommend doing thorough research. "Look for places that have the same vibe as your dream destination but are less commercialised," advises travel blogger James Thompson, who runs the website The Alternative Traveller. He suggests using social media and travel forums to discover hidden gems, and booking with local operators to ensure a more authentic experience.
Another tip is to travel during the shoulder season. This not only reduces crowds but also often results in lower prices. For instance, visiting Albania in May or September offers pleasant weather and fewer tourists than the peak summer months.
The Future of Travel
The trend towards travel dupes is likely to continue as awareness of overtourism grows. A report by the World Tourism Organization predicts that by 2030, 60% of international tourists will choose less-known destinations. This shift could lead to a more balanced distribution of tourism worldwide, benefiting emerging economies and reducing pressure on overburdened hotspots.
As British travellers become more adventurous and conscientious, the demand for unique, off-the-beaten-path experiences will only increase. Whether it's exploring the rugged beauty of Albania or the cultural richness of Georgia, travel dupes offer a win-win for both tourists and local communities.
