Burger King has been quietly serving breakfast in the UK for over three decades, yet only about 100 of its nearly 600 restaurants actually offer the morning menu. The chain does not advertise breakfast on its website, social channels, or in any media, leaving many customers—and even some fast-food journalists—completely unaware of its existence.
Courtney Pochin, a senior lifestyle reporter at Metro, admitted she only discovered Burger King's breakfast in June 2026, despite covering fast food professionally. Her revelation came via a viral TikTok by @ellisetiax, which showcased the 'best and most affordable' breakfast, featuring golden hash brown bites and an egg & cheese butty. The video amassed over 430,000 views and hundreds of comments from surprised Brits, with one user exclaiming, 'I genuinely didn't know Burger King did breakfast??? WTF.'
Why the secrecy?
When Metro asked Burger King about the lack of promotion, a spokesperson explained that the breakfast menu isn't actively marketed because it's not available at every location. Only around 100 of the chain's UK sites serve breakfast, and the company declined to provide a full list of participating restaurants. However, they confirmed that all new openings and remodeled locations will offer breakfast, and larger city-centre restaurants, like the one in London's Leicester Square, are likely to have it.
Timings also remain vague, with a spokesperson saying only that breakfast hours 'vary between restaurants.' Despite the mystery, the menu prices are notably competitive, starting at just £1.79 for hash browns, with butty deals from £3.49.
What's on the menu?
The breakfast selection includes the Breakfast King (sausage, bacon, egg, and cheese butty) at £6.49, the Ultimate Breakfast (sausage, bacon, and egg) at £4.99, and various butties like Egg & Cheese (£3.29), Bacon & Egg (£3.79), and Sausage & Egg (£3.79). Deals with a drink range from £3.49 to £6.99, and adding hash browns costs an extra £1.00.
Metro conducted a taste test at their headquarters, with mixed reactions. Pochin found the Egg & Cheese Butty 'classic fast food fare' but satisfying, with soft bread, fluffy egg, and gloriously melty American cheese. She noted the hash browns are best eaten immediately, as they become chewy if left.
Reactions from the team
Deputy TV editor Thomas Percival praised the Breakfast King as a 'triumph,' noting the grease-soaked wrapper was a good sign. He said, 'The sausage was delicious, and the bacon complemented it well; the cheese was suitably plasticky, and the egg was sort of just there, but I enjoyed it anyway. Pro-tip, though: it needs ketchup.'
However, the lack of sauce and butter was a common criticism. Video producer Jed Bradley called the Bacon Butty 'a let down with zero sauce and not an ounce of butter.' US news reporter Sarah Hooper described the Sausage & Egg Butty as 'mid,' adding, 'Solid as a basic breakfast item, but didn’t stand out to me. It could do with a bit of hot sauce.'
Social media buzz and comparisons
Despite the limited availability, social media reviews have been largely positive, with some calling it 'sensational' and 'categorically better than McDonald's.' The viral TikTok from @ellisetiax sparked a wave of curiosity, with users like @chantelllerose saying, 'Girl this is news to me,' and @sugarandspiceox noting, 'They definitely don’t advertise enough.'
Burger King's breakfast has been around for over 30 years, yet this lack of promotion remains a puzzle. The chain's silence on the matter only adds to the intrigue, making it a hidden gem for those in the know.
How to find it
If you're eager to try it, your best bet is to visit a newly opened or refurbished Burger King, or a large city-centre location. While the company won't provide a list, they did confirm that all new and remodelled sites serve breakfast. So, keep an eye out—you might just stumble upon a breakfast that rivals the Golden Arches.
