The heart of London's West End transformed into a spectacular Emerald City as hundreds of excited fans gathered in Leicester Square for the highly anticipated European premiere of Wicked: For Good.
On November 10th, 2025, the iconic London landmark underwent a magical metamorphosis, welcoming some of Hollywood's biggest names to walk the famous yellow brick road leading into Cineworld Leicester Square for this special cinematic event.
Star-Studded Arrivals Light Up Leicester Square
The red carpet saw a glittering array of talent, with attendees including powerhouse vocalist Cynthia Erivo and global pop sensation Ariana Grande, both expected to play significant roles in the upcoming film adaptation.
Adding to the evening's excitement was the appearance of Jonathan Bailey, recently crowned People's Sexiest Man Alive, whose presence sent waves of excitement through the assembled crowd.
Also spotted among the celebrity guests was Frankie Grande, whose arrival was captured by photographers including Gareth Cattermole of Getty Images, documenting every magical moment of the evening.
Leicester Square's Emerald City Transformation
Event organisers pulled out all the stops to create an immersive experience for both stars and fans alike. Leicester Square underwent a complete transformation, with Emerald City-themed decorations turning the central London location into a fitting tribute to the beloved musical.
The yellow brick road installation provided the perfect pathway for celebrities to make their grand entrance, while fans lined the barriers hoping to catch a glimpse of their favourite stars and perhaps even secure an autograph or photograph.
The premiere, hosted at the Cineworld cinema in Leicester Square, represents one of the most significant film events in London this autumn, drawing attention from entertainment enthusiasts across the capital and beyond.
Fan Reactions and Lasting Impact
Throughout the evening, the atmosphere remained electric as supporters of the Wicked franchise expressed their enthusiasm for both the original musical and its forthcoming cinematic interpretation.
The Wicked: For Good premiere continues London's tradition of hosting major film events that attract international attention and showcase the city's status as a global cultural hub.
With such a spectacular launch event, expectations are now sky-high for the film's general release, promising to bring the magic of Oz to audiences worldwide while cementing London's reputation as the go-to destination for blockbuster premieres.
