Joel Dommett Endures Painful Nipple Piercing After Losing Bet to Ben Shephard
In a shocking turn of events, Masked Singer UK host Joel Dommett found himself wincing in pain after losing a high-stakes bet to his friend and fellow presenter Ben Shephard. The consequence? A mandatory nipple piercing that left the 40-year-old television personality declaring, "I absolutely hate it."
The Bet That Led to Piercing Pain
The podcast hosting duo, who are documenting their journey launching a new men's skincare brand on their show The Business Men, made a bet with severe consequences. Whoever received the fewest sign-ups for their skincare survey would face the ultimate punishment: getting a nipple piercing.
Ben Shephard, 51, had previously expressed his reluctance about the idea, joking that his nipples were "national treasures" and revealing that his wife Annie wasn't thrilled either. Now, it appears Joel Dommett has drawn the short straw, with a new clip showing the entire painful ordeal.
The Piercing Ordeal Captured on Camera
In the recorded footage, Ben Shephard stands bedside as a metal baby bar is inserted through Joel's left nipple. When asked by his gleeful co-host about how it felt, Dommett quipped: "It feels like we better have a f***ing successful skincare brand."
Shephard narrowly escaped the same fate, telling the Daily Mail: "My knees gave way when I realised it was going to be Joel, because Annie said: 'If you get your nipple pierced, don't come home!' There was a lot riding on it."
Wives' Reactions and Shared Trauma
Both wives expressed strong disapproval of the bet's consequences. Joel's wife Hannah was equally displeased, according to Shephard, who added: "I'll be forever traumatised by watching that piercing happen. Joel is a pretty robust individual, but that was real pain when the needle went in – and I was only inches away."
Masked Singer Revelations Add to Drama
This piercing incident isn't the only shocking moment the pair have experienced together recently. Over the weekend, it was revealed that Ben Shephard, who had appeared as a guest judge on Masked Singer earlier in the season, was actually finalist Conkers – much to everyone's surprise.
Joel Dommett reportedly fell to the floor in total shock upon learning the revelation. Shephard's secret became even more impressive considering he had been interviewing eliminated Masked Singer contestants on This Morning while maintaining a completely straight face.
How Shephard Kept His Secret
Discussing how he managed to keep his Masked Singer participation hidden, Shephard explained he simply feigned ignorance. "Davina was talking to me in the most minute detail about what happens when you're a contestant on the show. I was asking her loads of questions," he said, effectively maintaining his cover throughout the entire process.
The combination of the painful bet consequence and the Masked Singer revelation has created a whirlwind of entertainment news surrounding the popular television personalities, showcasing their willingness to go to extreme lengths for their business venture while maintaining surprising secrets about their television appearances.
