People across Great Britain can vote for the first time to decide where the Coca-Cola Christmas Truck visits during its winter 2026 tour. Voting opened on October 20 on the Coca-Cola website, giving towns the chance to secure a stop during November and December.
This marks the first time members of the public have been given a direct say on the truck's tour route. Confirmed tour stops will feature the illuminated red truck alongside games, merchandise and cold drinks.
Public vote and festive research
The public vote comes alongside research showing 82 per cent of people across Great Britain wish their town felt more festive. Lights and decorations topped the festive wish list for 75 per cent of respondents, followed by markets or fairs at 65 per cent. Half of those surveyed said a welcoming town-centre atmosphere makes a place feel like Christmas.
Social media star Joe Sugg cast his vote for Corsham, where he went to school and still has friends living nearby. Joe Sugg said: "Christmas feels most special when there is something everyone can enjoy together.
"I'm excited that people across Great Britain can vote for a town where the Coca-Cola Christmas Truck could add even more festive sparkle – whether that means more things to do, a new reason for friends and families to come together, or simply an unforgettable dose of Christmas magic.
"Now is the time to get involved and vote for the town you would most like the Truck to visit."
Why towns need festive cheer
Nearly half of surveyed adults said their town is missing a Christmas market, while 42 per cent called for more free community events. The top reason cited for choosing a destination was that the town does not usually host major festive events, chosen by 36 per cent. A further 35 per cent said they wanted to attract more visitors to their town centre.
More than three quarters agreed that taking part in shared celebrations helps people feel connected to home. Charlotte Butt, senior brand manager at Coca-Cola Great Britain, said: "Allowing fans to vote for the next truck stop is all about spreading joy and inspiring the nation to celebrate the communities that help them thrive.
"The Coca-Cola Christmas Truck has created memorable festive moments in communities across Great Britain for many years, and this year people can help choose where it goes next by voting for a town that needs some extra festive cheer."
How to vote and what happens next
Voting remains open until midnight on November 3. Residents across Great Britain can visit the Coca-Cola website to cast their vote for the town they want the truck to visit during its winter tour.
