A new study has revealed that the upcoming World Cup could cost UK businesses up to £1.2 billion in lost productivity, as employees plan to watch matches during work hours. The research, conducted by the Centre for Economics and Business Research (CEBR) on behalf of a leading HR firm, indicates that 25% of UK workers intend to tune into games while on the job, leading to significant disruptions across various sectors.
Employee Plans and Business Preparedness
The survey of 2,000 employees found that 15% plan to take sick leave to watch matches, while 10% have already requested annual leave for key games. Only 30% of businesses have implemented formal policies to manage World Cup-related absenteeism, leaving many unprepared for the potential impact. According to the report, small and medium-sized enterprises (SMEs) are expected to be hit hardest, as they often lack the flexibility to cover for absent staff.
Economic Impact and Sector Analysis
The total estimated productivity loss of £1.2 billion is based on average hourly wages and the projected number of hours lost during the tournament. The retail and hospitality sectors are predicted to be most affected, with an estimated £300 million and £250 million in losses respectively. Manufacturing and construction also face significant disruptions, with potential losses of £200 million each. The CEBR noted that these figures could rise if England progresses deep into the tournament.
“The World Cup is a major event that captures national attention, but it poses real challenges for businesses,” said a spokesperson for the HR firm. “Employers need to plan ahead to minimize disruption, whether through flexible working arrangements or clear communication about expectations.”
Regional Variations and Recommendations
The study also highlighted regional disparities, with London and the South East expected to see the highest productivity losses due to their larger workforces. In contrast, Scotland and Wales may experience lower impacts due to fewer matches involving national teams. Experts recommend that businesses adopt flexible working hours, allow staff to watch games during breaks, or stream matches in common areas to maintain morale while reducing absenteeism.
As the tournament approaches, the findings underscore the need for proactive management to balance employee engagement with operational efficiency. The World Cup is scheduled to run from November 20 to December 18, with matches taking place at various times, including during standard UK working hours.
