Cameron Menzies left Alexandra Palace with a bleeding hand after a dramatic defeat. Explore the story behind the Scotsman's torment and the crowd's goading in this deep dive into darts' pressure cooker.
Scotland's Cameron Menzies suffers deep cut after punching table in frustration following first-round defeat to 20-year-old Charlie Manby at Alexandra Palace. Full story and reaction.
A Queensland Museum education programme sponsored by Shell is under fire for allegedly omitting fossil fuels as the primary cause of climate change in its teaching materials. Advocacy group demands review.
With a $17bn economic impact, the 2026 FIFA World Cup across the US, Canada and Mexico offers a huge marketing opportunity. Discover how brands can connect authentically through purpose, experience and local culture.
Mastercard becomes official payments partner for London City Lionesses, joining Nike in backing the ambitious Women's Super League club. The deal promises unique fan experiences.
The Los Angeles 2028 Olympic Games have secured over $2bn in sponsorship revenue, exceeding targets ahead of schedule. Discover how major brands are backing the event and the innovative changes planned.
The PDC World Darts Championship will stay at Alexandra Palace until 2031, moving to the Great Hall for a 70,000+ capacity increase from 2026. Read the full announcement.
The PDC signs a new five-year deal to keep the World Darts Championship at Alexandra Palace, moving to the larger Great Hall from 2026 to meet soaring ticket demand.
England amateur heavyweight champion Grace Buckle reveals the financial reality, intense training, and future ambitions of a top female boxer. Discover the truth behind the gloves.
Scotland's national football stadium is now Barclays Hampden after a multi-million-pound sponsorship agreement. The deal also includes Scottish Cup partnerships and support for girls' football. Discover the details.
At just 18, Luke Littler reflects on his unprecedented darts success, winning six major titles, handling media attention, and bringing a new generation of fans to the sport. Discover his incredible journey.
South Park's annual Turkey Trot festival faces Saudi sponsorship controversy and a full-scale government assault in the latest episode, setting up an explosive season finale.
Defending champion Luke Littler will face Darius Labanauskas in the first round of the 2026 PDC World Darts Championship. Discover the full draw and his rivals' paths.
British gambling companies spent £2bn on advertising last year, outstripping tax revenues and sparking calls for Chancellor Rachel Reeves to increase industry taxes in the budget.
Tottenham Hotspur partners with hair transplant clinic Elithair, aiming to boost fan self-confidence. Discover the details of this unique Premier League sponsorship.
Challenge yourself with our weekly sports quiz covering football, rugby, tennis, cricket, basketball and darts. Can you beat this week's questions?
British Airways becomes naming partner for the new AEG arena and theatre at the £1.3bn Olympia regeneration. Members gain early ticket access and Avios points.
Arsenal FC confirms its controversial £10m-a-year sponsorship with Visit Rwanda will terminate in June 2025 following criticism over Rwanda's alleged support for M23 militia.
The British Museum terminates its controversial 15-year partnership with Japan Tobacco International following government intervention and WHO guideline breaches. Discover the implications for cultural funding.
Luke Humphries vows revenge on Luke Littler after losing the Grand Slam final and his world number one spot. The stage is set for an explosive World Darts Championship.
18-year-old darts sensation Luke Littler makes history as the youngest-ever PDC world number one. Read about his semi-final victory and upcoming Grand Slam final.
The Guardian partners with Qantas for exclusive Ashes coverage including new podcast Ashes Weekly, hosted by Max Rushden and Geoff Lemon. Tune in from November 20.
American Express reveals over 60% of new cardholders are Millennials and Gen Z, attributing success to sports and music sponsorship strategy. Discover how they're winning younger customers.
Premier League clubs face a major sponsorship shift as betting firms are banned from shirts from 2026/27. Discover where the smart money is heading now.
Insurance giant Aviva has renewed its sponsorship of Dublin's Aviva Stadium until 2030 in a deal worth £4.5m per season. Discover how this compares to other UK stadium deals.
Exclusive: Football's governing body faces potential sponsorship crisis as Budweiser explores UEFA partnership, putting lucrative World Cup contract in jeopardy.
While elite players like Swiatek and Gauff deliver breathtaking tennis, the WTA struggles with commercial growth and scheduling chaos. Can the tour capitalise on its golden generation?
From boxing's biggest punches to football's most dramatic moments, this week's sports quiz challenges fans across multiple disciplines. Can you claim the top prize?
Spain's triumphant World Cup squad swaps football kits for fresh scents as young stars seal groundbreaking partnership with grooming giant Old Spice in landmark deal.
Exclusive insight reveals the significant commercial hurdles facing the iconic Welsh stadium as it searches for a new naming rights partner in a challenging market.