Ariana Grande is currently performing the final leg of her Eternal Sunshine Tour with a 10-night residency at The O2 in London, marking her first shows in the city in seven years. Fans attending can purchase official merchandise at a central London pop-up, inside the venue on concert days, or through her online store. Prices range from £15 for a keyring to £85 for a hoodie.
Residency dates and context
The residency, which began on Saturday August 15 2026, is The O2's biggest of the year and is now past its halfway point. Remaining shows are scheduled for Monday August 24, Thursday August 27, Friday August 28, Monday August 31, and Tuesday September 1 2026. These performances are expected to be Grande's last before she takes a 'step back' from public scrutiny, according to the original report.
Where to buy official merchandise
A pop-up shop in central London is open daily until August 28, with booking required via Eventbrite. Time slots are available from 12pm to 8pm every day except Sundays, when it operates from 12pm to 6pm. Once a reservation is confirmed, attendees receive an email or text with the exact location and allotted time.
For those unable to visit the pop-up, merchandise stalls inside The O2 are available on concert days. A wide selection of items is also accessible through Ariana's official online store.
Available products and pricing
The pop-up stocks Eternal Sunshine t-shirts, hoodies, socks, gloves, and keyrings, alongside products from Grande's makeup brand R.E.M Beauty. Caps, lighters, and posters are available online or at The O2. Based on online prices, a keyring costs £15, socks £25, a cap £30, a tote bag £35, a t-shirt £35, a poster £35, a crewneck jumper £75, and a hoodie £85.
Fans seeking last-minute tickets can consult a full guide to Eternal Sunshine tour availability in London, as well as set times and setlist information. The residency is set to conclude on September 1 2026, after which Grande will step back from public life.
