London's iconic cable car is getting a classic rebrand. TfL has announced plans to give the aerial funicular a glow-up, starting with a name change. The IFS Cloud Cable Car is no more. Don't panic, you'll still be able to travel across the capital via the iconic dangleway, swaying in the wind while you hang 90 metres above the Thames. The cable car itself is staying put, it's just undergoing a rebrand. Prepare to be wowed, prepare to be amazed, because the aerial passenger cabin will now be titled: the London Cable Car. Radical, we know.
Sponsorship Ends, New Era Begins
IFS Cloud has ended its sponsorship of the Big Smoke's funicular, which connects the Royal Docks and Greenwich Peninsula, triggering the name change. The artificial intelligence company has been its sponsor since 2022, but chose not to renew its latest contract, which ended on March 18 2026. A name change is just the tip of the iceberg for the hanging gondola, which welcomes around 1.5 million customers each year. TfL, its owner, has exciting upgrade plans for the aerial transport system, which will move forward without a big replacement sponsor.
Creative Partnerships and Upgrades
'Rather than entering into a new contract with a named sponsor, we will now focus on a number of short-term creative partnerships that help us celebrate the seasons, major events and cultural moments in the capital,' said Danny Price, director of sponsored services and regulatory compliance. 'We have a number of exciting plans in development for the London Cable Car, which will help ensure it remains one of the best things to do in London.' As for what these plans are, the specifics haven't been unveiled yet, but we know that TfL is looking to revamp the cable car into a travel experience. It wants to improve the overall customer experience and extend the time people spend enjoying the London skyline from above. Its plans, published on the government website in March, also include 'a potential transformation of the South Terminal into a more immersive, experience-led environment'.
We'll be keeping our eyes peeled for upgrades. Until then, the day-to-day operations are unaffected by the changes, so you can still enjoy stellar views of the City, the Thames Barrier and Maritime Greenwich from the clouds.
