Wrexham AFC has announced that RBC, the Canadian multinational financial services company, will become the club's new front-of-shirt sponsor starting from the 2026-27 season. The deal, which was confirmed by the club on Tuesday, will see RBC's branding appear on the men's first-team shirts, replacing United Airlines, which has held the position since 2023.
RBC Takes Over from United Airlines
United Airlines' current sponsorship agreement with Wrexham is set to expire at the end of the 2025-26 campaign. The airline became the club's principal partner in August 2023, following the club's promotion to the English Football League. The new RBC deal marks a significant shift in the club's commercial strategy, as it continues to expand its global reach under the ownership of Ryan Reynolds and Rob McElhenney.
According to the club's official statement, RBC will also become the official banking partner of Wrexham AFC. The partnership is described as a "multi-year agreement," although the exact length and financial terms have not been disclosed. The club said that RBC will be integrated into various community and fan engagement initiatives, building on the club's existing community-focused programs.
Impact on Wrexham's Commercial Growth
Wrexham AFC has experienced unprecedented commercial growth since Reynolds and McElhenney took over in 2021. The club's global profile has been boosted by the Disney+ documentary series "Welcome to Wrexham," which has attracted international attention and sponsorship interest. The RBC deal is expected to further solidify the club's financial position, which has been bolstered by back-to-back promotions, taking them from the National League to League One.
In the 2024-25 season, Wrexham is competing in League One, the third tier of English football. The club's revenue has surged, with commercial income playing a key role. The new sponsorship is likely to provide a significant boost to the club's budget, supporting player recruitment and stadium improvements. The Racecourse Ground, which has undergone renovations, is expected to continue its development as part of the club's long-term plans.
What This Means for Fans and the Club
For fans, the change in shirt sponsor will be noticeable from the start of the 2026-27 season. The club has not yet revealed the design of the new shirts, but it is expected that RBC's branding will be prominently displayed. The partnership also includes a commitment to support local community projects, aligning with RBC's corporate social responsibility goals.
Wrexham AFC's chief executive, who spoke to the club's official media, said: "We are thrilled to welcome RBC as our new front-of-shirt partner. This is a landmark agreement that reflects the incredible progress of the club. RBC shares our values of community and ambition, and we look forward to working together." The RBC logo will first appear on the club's training kit ahead of the 2026-27 season, with the match shirts following in August 2026.
