Hugo Spritz Emerges as the UK's Summer Cocktail, Challenging Aperol
Pub gardens and bar terraces across the United Kingdom have long been dominated by the vibrant orange hue of Aperol spritzes, a beloved Italian import. However, this summer, a new contender is rising to prominence: the Hugo spritz. According to supermarkets and bars nationwide, this cocktail is set to become the drink of the season, offering a sweeter and lower-alcohol alternative to its more bitter cousin.
Widespread Availability and Growing Popularity
The Hugo spritz is now being served at a diverse range of establishments, from upscale venues to casual chains. In London, it can be found at Sea Containers on the Thames and the luxurious Claridge's hotel in Mayfair. Beyond the capital, Manchester's 20 Stories bar and Newcastle's Bridge Tavern are also featuring the drink. Notably, Wetherspoons has added the Hugo spritz to its menu across the country, making it accessible to a broad audience. Additionally, Aldi has introduced a ready-to-drink bottled version, catering to those who prefer to enjoy the cocktail at home.
George Raju, director of bars at Claridge's, commented on the trend, stating, "In the past year, we have noted a wider shift among our guests towards drinks with lower alcohol percentages, particularly during the day – a Hugo spritz fits rather neatly into this space." This observation highlights a growing consumer preference for lighter, more sessionable beverages.
Origins and Composition of the Hugo Spritz
Created in Italy in 2005 by bartender Roland Gruber in South Tirol, the drink was initially named an "Otto" spritz before being rebranded as "Hugo" for its catchier appeal. The cocktail has since gained popularity in France and beyond. Its recipe typically includes elderflower liqueur, such as St-Germain, combined with prosecco, soda water, and fresh mint, resulting in a flavor profile that is notably sweeter than the traditional Aperol spritz.
Mixed Reactions and Market Trends
While demand is increasing, some in the industry express skepticism about the longevity of the trend. Ashley Palmer-Watts, co-owner of the Devonshire pub in Soho, London, noted that customers have been requesting Hugo spritzes, but he remains cautious. "The Hugo started to be popular last year and is becoming more so, but I think the elderflower craze won't last forever," he said. "It is so sweet, I can't drink more than one. I prefer orange." Despite this, the pub, known for its Guinness, has no immediate plans to add the cocktail to its menu.
Supermarkets are capitalizing on the trend, with Waitrose reporting a significant surge in interest. Searches for "Hugo spritz" on their website have more than quadrupled, and sales of St-Germain elderflower liqueur have increased by nearly 30% compared to the same period last year. A Waitrose spokesperson also noted a parallel rise in traditional apéritifs like Vermouth and Campari, indicating a broader shift towards European-inspired summer drinks.
Recipe for Homemade Hugo Spritz
For those inspired to create their own Hugo spritz at home, here is a simple recipe based on St-Germain Elderflower Liqueur:
- Ingredients: 40ml St‑Germain elderflower liqueur, 60ml prosecco, 60ml sparkling water, 8-10 mint leaves, lime wedge for garnish, mint sprig for garnish.
- Directions: Fill a glass with ice cubes, add mint leaves, pour in prosecco and sparkling water, add St‑Germain liqueur, gently stir, and garnish with a mint sprig and lime wedge.
As summer progresses, the Hugo spritz continues to make its mark on the UK's drinking culture, offering a refreshing and accessible option for cocktail enthusiasts seeking something new and different.
