On Saturday, August 29, el Jimador will set up at Spitalfields Market in London to celebrate the launch of its new range of Sparkling Margarita canned cocktails. Visitors can sample the new canned drinks in lime or mango flavour, with the sampling team handing out free chilled samples from 12pm while cans last.
Event Details and Location
The pop-up event will take place at Old Spitalfields Market, 16 Horner Square, London E1 6EW. The sampling team will be present from 12pm, offering free samples of the new canned margaritas to attendees. The event is scheduled to run while cans are available, so early arrival is recommended.
Glam Bot Experience
In addition to the tastings, the event will feature a Hollywood-style 'Glam Bot' experience. Guests can strike a pose and capture their reactions in high-definition slow motion, then instantly receive the content to share on their social media platforms. This interactive element aims to enhance the celebratory atmosphere of the August Bank Holiday weekend.
New Product Range
The Sparkling Margarita canned cocktails are a new addition to el Jimador's portfolio, available in lime and mango flavours. The event provides an opportunity for consumers to try the product before purchasing, with the free samples serving as a direct introduction to the range.
This activation is part of a broader marketing effort to promote the canned cocktails in the UK market. With the event running from midday and samples available while stocks last, the brand aims to engage with London shoppers during the busy bank holiday period.
