The hugely popular and magical Butterfly Trail is set to make a triumphant return to Central London this Christmas, offering residents and visitors a captivating free experience. Outernet London has officially confirmed that the viral immersive installation will be back at its flagship Tottenham Court Road location for a special festive run.
A Festive Return for a Fan Favourite
The free Butterfly Trail first launched in 2023 and quickly became a viral sensation, drawing crowds to the heart of the capital. Its success was so significant that its initial run was extended well into 2024 due to overwhelming public demand. Now, it is coming back by popular request to add a touch of digital wonder to the Christmas season.
LondonWorld can exclusively reveal that the trail will officially relaunch on Monday, November 17, 2025. This festive presentation will be a limited-time offering, with the enchanting display scheduled to be on screen for just six weeks during the holiday period.
How the Immersive Experience Works
The Butterfly Trail offers a unique, interactive experience that blends the physical and digital worlds. While the stunning visuals of butterflies filling the vast screens can be enjoyed by anyone passing through the Outernet district, the full magic is unlocked through a smartphone.
By scanning a QR code on-site, visitors can access a special feature on their phones. This allows them to point their device's camera and see virtual butterflies landing and interacting with their own hands, creating the unforgettable illusion of holding a delicate creature in their palm. This pioneering technology was hailed as the world's first mixed reality experience of its kind when it first debuted.
Joining London's Christmas Line-Up
The return of the Butterfly Trail solidifies Outernet London's position as a key hub for Christmas-themed events and entertainment in the city. Its convenient location, directly opposite Tottenham Court Road station, makes it an easily accessible attraction for families, tourists, and Londoners looking for a unique and cost-effective festive activity.
With its proven track record of delighting audiences, the Butterfly Trail's six-week Christmas run is expected to be a major draw. It provides a perfect opportunity for those who missed it during its initial viral phase to finally witness the spectacle for themselves.
