Dame Prue Leith, the celebrated broadcaster, author, and culinary icon, is set to showcase a vibrant new eyewear collection at a special event in London. The launch, in collaboration with Modstyle Eyewear, will take place at the 100% Optical 2026 show, held from 28th February to 2nd March at ExCeL London, marking an exciting addition to the independent optical sector.
A Sweet Inspiration Behind the Designs
The collection draws inspiration from one of Prue Leith's greatest passions: cake. This light-hearted theme reflects her lifelong love of baking and her belief that style should be fun and expressive. Each of the 20 acetate frame designs in the range is dedicated to a favourite cake, such as Angel, Babka, and Bienenstich, adding a playful touch to the eyewear.
Colourful and Customisable Options
Launching this month, the collection offers an impressive array of choices. With each frame available in five different colourways, the range provides 100 unique colour options, allowing wearers to find a pair that perfectly matches their personality. Prue Leith has emphasised that the frames are designed to be both fashionable and comfortable, describing them as "funky but still classy" and akin to jewellery for the face.
Special Appearances and Book Signings
Prue Leith will make a special appearance at the event alongside Mark Wymond, CEO of Modstyle Eyewear. On Sunday, 1st March at 2pm, they will take to the Catwalk at 100% Optical to discuss the collaboration, the creative process behind the collection, and the cake-themed inspiration. Following this talk, at 3pm, Prue will visit the Modstyle Eyewear stand to sign copies of her popular cookery books, offering fans a unique opportunity to meet her in person.
Industry Excitement and Visitor Engagement
Sarah Daniels, Senior Marketing Manager at CloserStill Media, the organiser of 100% Optical, expressed enthusiasm about Prue Leith's participation. She highlighted the event as a must-see for visitors, encouraging them to add the Catwalk appearance to their itineraries. The collection is seen as a confident step forward for expressive eyewear, blending joyful design with bold colours and Prue's unmistakable personality.
This eyewear launch not only celebrates Prue Leith's creative input but also aims to bring a sense of fun and individuality to the optical market. With its focus on colour and comfort, the collection is poised to attract attention from fashion enthusiasts and optical professionals alike during the London showcase.
