PlayStation 5 Price Soars by £90 Amid AI and Global Economic Pressures
In a startling move, Sony has raised the price of its PlayStation 5 console by £90, marking a significant shift in the gaming industry. Originally launched at £449 nearly five and a half years ago, the PS5 now retails for £569.99, with the updated Pro model reaching £789.99. This price increase is unprecedented, as consoles traditionally decrease in cost over time until they become retro collectibles.
Why Gaming Is Becoming More Expensive
The surge in gaming costs is largely attributed to artificial intelligence (AI) and global economic disruptions. AI data centers require immense computing power, driving up demand and prices for essential components like RAM and storage. This trend is compounded by wars in Ukraine and Iran, which have caused widespread economic turmoil and rampant inflation, squeezing company profits.
As noted by industry experts, AI is a particularly frustrating factor because it represents an unnecessary burden on consumers. Chris Person, a former Kotaku colleague, aptly summarizes the sentiment: "I'm tired of these useless jackasses making the computer expensive." PC gamers have been hit hardest, with Nvidia's market cap soaring to £5 trillion due to AI investment, and top-range graphics cards now costing over £1,000.
Impact Beyond PC Gaming
The ripple effects extend beyond PCs. Valve is struggling to produce Steam Decks, and speculation mounts that affordable home gaming computers may become a relic of the past. Nintendo has reduced production of the Switch 2 and raised physical game prices by $10 in the US. While Sony's price hike aligns with general inflation over the past six years, the nearly 30% increase in living costs highlights a deeper issue.
This situation underscores a closed economic system in big tech, where a few wealthy individuals profit from unwanted technologies, while desired products become prohibitively expensive. As Person argues, AI enthusiasts often prioritize money over genuine computer love, using mistake-prone large language models to avoid work.
What to Play: A Soothing Alternative
Amid the gaming cost crisis, Hozy offers a calming escape. This PC game focuses on cleaning, renovating, and decorating rooms, featuring beautiful lighting effects and an extensive furniture catalogue. While it lacks the narrative depth of Unpacking, it provides a satisfying experience for those who enjoy arranging spaces, with an estimated playtime of three hours.
Question Block: The Roblox Dilemma
Parents often question the value of Roblox, the world's most popular gaming platform for children. While it offers creative tools and social interaction, concerns persist about inappropriate content, safety risks, and exploitative practices. Despite recent improvements in child safety features, many experts advise opting for higher-quality games that provide safer and more enriching experiences for young gamers.



