In a move that challenges the dominance of premium smartphone brands, Poco has launched its most ambitious device to date – the F8 Ultra. This denim-backed flagship boasts serious specifications and a collaborative audio system with Bose, all now available with a significant Black Friday price reduction that makes it an exceptionally compelling purchase.
A New Challenger Enters the Flagship Arena
While Apple, Samsung, and Google often dominate headlines with their expensive releases, Poco, a sub-brand of the Chinese tech giant Xiaomi, is proving you don't need to spend over £1,000 for a top-tier experience. The Poco F8 Ultra arrives with a distinctive design, including a denim rear cover that provides a unique and pleasant tactile feel. More than just a style choice, this phone is packed with hardware that rivals devices costing twice as much.
The most eye-catching feature, aside from the denim, is a small, button-sized panel on the back bearing the Bose name. This collaboration signals a serious focus on audio quality, a feature that sets it apart in the crowded smartphone market.
Unpacking the Impressive Specifications
Beneath its unique exterior, the Poco F8 Ultra is a technological powerhouse. It features a large 6.9-inch AMOLED display with a silky-smooth 120Hz refresh rate. The screen is exceptionally bright, reaching up to 3,500 nits peak brightness, and supports HDR10+ and Dolby Vision, making it ideal for consuming content and gaming.
Performance is handled by Qualcomm’s flagship Snapdragon 8 Elite Gen 5 CPU, which can be paired with up to 16GB of RAM and 512GB of storage. Powering this setup is a substantial 6,500mAh silicon carbon battery that supports 100W wired fast-charging and 50W wireless charging.
The camera system is equally impressive, featuring a triple 50MP rear array and a 32MP front-facing camera. In practice, this translates to a user-friendly smartphone with a premium feel, a gorgeous display, impressive photographic capabilities, and outstanding battery life.
The Icing on the Cake: Sound and Savings
The unique Bose subwoofer integrated into the back of the phone is not meant to replace a dedicated party speaker, but it significantly enhances the audio experience. It drives deeper frequencies than the standard speakers, adding a layer of depth and clarity to music and movies that is unmatched by other smartphones, including current iPhones.
The most compelling reason to consider the F8 Ultra, however, is its value. Poco has extended its Black Friday discounts until December 10. The top-spec Poco F8 Ultra with 512GB storage has been reduced from £799 to £549, a saving of £250. The 256GB version is now £499. Even the mid-range F8 Pro has seen a dramatic price cut, dropping from £549 to £349.
This makes the Poco F8 Ultra a genuine flagship smartphone available for mid-market money. With its premium features, unique design, and unparalleled Bose audio system, it presents a formidable challenge to established players and offers incredible value, especially during this limited-time sale.
