The Zetter Bloomsbury: A Boutique Hotel Review for London First-Timers
For those embarking on their inaugural visit to London, selecting the ideal accommodation can be a daunting task. However, The Zetter Bloomsbury emerges as a standout choice, offering a perfect blend of historic charm and modern comfort. This boutique hotel, part of a chic mini-chain with locations in Marylebone and Clerkenwell, has recently expanded to the dreamy, village-like area of Bloomsbury, providing an unparalleled base for exploring the city.
Prime Location and Historic Setting
Nestled on the grand yet approachable Montague Street, The Zetter Bloomsbury boasts an enviable location right next to the British Museum and mere moments from Russell Square. The hotel occupies six Georgian townhouses, featuring 68 rooms that cater to a range of preferences, from cozy options to eight luxurious suites. Its proximity to bustling areas like Soho and Covent Garden allows guests to immerse themselves in London's vibrant energy while retreating to the comparative solace of Bloomsbury, a neighborhood steeped in literary history.
Accommodation and Room Features
The rooms at The Zetter Bloomsbury are designed to evoke the spirit of the early 20th-century Arts and Crafts movement, without feeling outdated. For instance, a junior suite on the first floor offers super high ceilings, a freestanding bath, and three curved bay windows overlooking the garden and the British Museum. The grand four-poster bed adds a touch of romance, ideal for those inspired by the Bloomsbury Group.
- Modern design with fabric wallpaper in a comforting rust shade
- Global nick-nacks inspired by the British Museum's collections
- Weighty drapes across large windows for privacy and elegance
- Verden toiletries in the bathroom, along with a walk-in shower
- Amenities include a coffee machine, mini bar, kettle, television, and a small desk
- Abundant lighting with multiple lamps for a cozy atmosphere
Facilities and Dining Options
While the hotel lacks a spa or swimming pool, it features a 24-hour gym for fitness enthusiasts. The culinary experience is a highlight, centered around The Orangery, a stunning plant-laden atrium that serves breakfast and afternoon tea. This space overlooks a walled courtyard garden adjacent to the British Museum, creating a whimsical countryside conservatory feel in the heart of central London.
Breakfast is included with your stay, offering a buffet of fresh fruit and pastries, along with made-to-order omelettes, eggs, granola, and a full English breakfast. On sunny days, guests can enjoy their meal on the terrace, making it a tempting spot to linger. For later dining and cocktails, The Parlour provides hearty bar snacks such as rarebit, cheeseburgers, and meat and cheese boards, with service extending late into the night.
Exploring the Surrounding Area
The area around The Zetter Bloomsbury is nothing short of ideal, with some of London's best attractions within easy walking distance. Beyond the British Museum, guests can visit the London Review Bookshop and its adjoining St John branch for daytime wines, coffee, and pastries. The Fortitude Bakehouse, located on the other side of Russell Square, is renowned for inventive Moroccan-inspired bakes and popular beignets.
Venturing slightly further, Lamb's Conduit Street offers a taste of authentic London life, featuring:
- Ciao Bella, an old-school trattoria
- Noble Rot, a wine-focused restaurant with bargainous lunch deals
- The historic Lamb pub, a favorite of Sylvia Plath and Ted Hughes
- Folk, with two branches offering chic, functional clothing
Details: The Zetter Bloomsbury is located at 2-7 Montague Street, London, WC1B 5BP, with rooms starting at £400. The closest transport is Russell Square tube station, making it easily accessible for travelers. This boutique hotel not only provides a luxurious stay but also serves as a gateway to the rich cultural tapestry of London, making it a top recommendation for first-timers and seasoned visitors alike.
