London's iconic Oxford Street has been spectacularly transformed for the 2025 festive season, with the world-famous Selfridges department store receiving a breathtaking Disney-themed makeover. The historic shop, which is over 100 years old, has become a must-visit winter wonderland, captivating passers-by with its dazzling visual spectacle.
A Fairytale on Oxford Street
Each of Selfridges' Christmas windows is dedicated to a beloved Disney classic, creating a nostalgic journey through animation history. Visitors can marvel at scenes from Beauty and the Beast, Winnie the Pooh, and 101 Dalmatians. The immersive experience is heightened by magical shrubbery surrounding each display that plays bespoke music tailored to each film, effectively transporting onlookers straight into a Disney dreamland.
The level of detail is so impressive that, were it not for the iconic black cabs and red buses passing by, one could easily believe they had been whisked away to Disneyland Paris. The display has proven to be a major draw, with crowds gathering throughout the day to watch the animated scenes unfold.
An Immersive Disney Experience
The magic doesn't stop at the windows. Inside the department store, the Disney motif continues with giant, glimmering Mickey Mouse-shaped disco balls and beautifully decorated Christmas trees. For those looking to take the magic home, there is a dedicated Christmas shop, and a special Disney cafe offering a variety of themed treats.
Even the store's mannequins have joined the festive fun, now sporting chic Mickey Mouse ears. The attention to detail ensures the enchanting atmosphere permeates every corner of the historic shop.
Don't Miss the Evening Lights
For those planning an evening visit, the spectacle continues after dark. A special light display runs daily from 5pm to 9pm outside the department store. This dazzling show promises to add another layer of wonder to an already magical experience.
The overall effect is one of pure, unadulterated joy. The Selfridges Christmas display is the kind of experience that would be tenfold more magical for a child, but it's powerful enough to leave adults beaming from ear to ear. It's a definitive highlight of London's Christmas season and an attraction you won't want to miss.
