Shoppers at Westfield London are in for a magical treat as a spectacular new experience based on the world of Wicked opens its doors. From tomorrow, visitors can follow the yellow brick road into an immersive celebration of the hit story.
A Journey Through Oz Awaits
Starting on 12th November 2025, the Wicked: For Good Experience invites guests on a choose-your-own-adventure walkthrough. You can begin your journey on either Glinda’s shimmering path or Elphaba’s fearless trail, exploring the powerful friendship at the heart of the tale.
The multi-sensory trail is filled with spectacular sets, behind-the-scenes photography, and iconic props. Visitors can step inside Glinda’s pretty pink apartment, complete with Ozian stained glass windows, and discover Elphaba’s lair, which features a window to Oz and a flying monkey.
A Feast for the Senses
The entire experience is designed to be a sensory delight, with bespoke scents provided by Lush. The Glinda zone is filled with sweet and fantastical Snow Fairy aromas, while the Elphaba zone offers a more powerful and minty fragrance.
This unique attraction offers countless shareable moments that bring the magic of the movie to life, allowing fans to get up close to iconic items like Glinda's wand.
Plan Your Visit
The Wicked: For Good Experience will be available to visit at Westfield London from 13th November 2025 until 4th January 2026.
Tickets are completely free, but bookings are essential to secure your spot on this unforgettable journey through Oz.
