Fortnum and Mason, the upscale London department store, is launching an exclusive boating picnic experience on the River Thames to celebrate the Henley Royal Regatta and Henley Festival. Priced from £1,000 per charter for four guests, this luxurious outing promises a unique blend of fine dining and scenic river views.
A New Chapter in Luxury Picnicking
Known for its gourmet offerings and elegant presentations, Fortnum and Mason has recently expanded its presence with a 200-square-meter biscuit wonderland in Piccadilly, featuring a 70-flavor edible library and a giant 400g 'Whoppalossus' sharing biscuit. Now, the retailer is elevating the classic picnic experience with a private boat setting on the Thames.
The Fortnum's on Thames Experience
The two-hour journey takes place aboard the Christobel, a vintage boat adorned in the store's signature pale green hue and striped cushions designed by interior specialist Colours of Arley. Guests can choose between packages for four, six, or eight people, enjoying a three-course spread that includes smoked trout with black garlic crème fraiche, the iconic Fortnum's scotch egg, and elderflower jelly with fresh berries. A cheese platter and drinks are also included, with the option to upgrade to Fortnum's Brut Réserve Champagne or English Sparkling Rosé. Red-coated servers attend to all needs, allowing guests to relax as they glide through the scenic stretches of Henley-on-Thames. As a memento, the picnic bag can be taken home.
Pricing and Availability
Starting at £1,000 for four guests, this experience is decidedly upscale. It runs from July 1 to July 12, with slots available from 11:30 AM to 1:30 PM and 3 PM to 5 PM daily. The boat moors at Remenham Park Farm via Hobbs of Henley, at the start line of the Regatta. Bookings can be made through Fortnum and Mason's concierge team.
This launch follows other notable developments in London's premium food scene, including Gail's new West End cafe and Waitrose's upcoming supermarket in north London.
