Adam Thomas, former star of Emmerdale and Waterloo Road, has friends deeply concerned after unveiling a new look amid financial struggles with his sauce brand, Oh My Glaze. The actor, who won I'm A Celebrity...Get Me Out Of Here! in 2023 but faced backlash over a bullying scandal, debuted a much shorter haircut in an Instagram video following an intense gym workout. Friends fear this drastic change is a 'cry for help' as his business faces mounting losses.
Financial Struggles of Oh My Glaze
Latest figures from Companies House reveal that Oh My Glaze The Sauce Ltd is £21,055 in debt, with cash reserves of just £290 for 2025. The company has lost a total of £55,000 since its launch. Adam had earlier expressed excitement when the sauce was stocked in Asda stores, sharing a video on Facebook saying, 'Omg my new product is in Asda! We built Oh My Glaze, because we wanted healthier sauces without all the ultra-processed rubbish… and now it’s officially landed in Asda. Madness!!!!' However, the financial reality tells a different story.
Friends' Concerns and Previous Business Ventures
A source told The Sun: 'Adam was really hoping to get Oh My Glaze off the ground running again. He has been working on the idea for over a decade and he always wanted a side hustle as well as his acting. He has seen others achieve similar things and really believed he could too. But it’s been incredibly difficult. And after a horrendous time in the jungle, he really feels like he can’t catch a break.' This is not Adam's first foray into the food industry; his previous restaurant, The Spinn, closed amid enormous tax bills, leaving creditors unpaid. A financial report stated: 'No dividend has been paid to any class of creditor in the liquidation. Due to low levels of realisations, none was anticipated at the outset.' Adam commented on the closure at the time: 'Unfortunately we have decided to close The Spinn. We did what we had to do with The Spinn and we learnt so much building our first venture and more importantly we had an absolute blast.'
Impact of I'm A Celebrity Controversy
Adam's appearance on I'm A Celebrity was marred by ugly moments, including a fierce clash with David Haye and Jimmy Bullard, and a bullying scandal. After the show, he said: 'I’m just tired, I want it all to go away and just be forgotten about. The sad truth is that everyone will go on with their lives but for me, this will be in for me the rest of my life.' A source added: 'Adam reached the lowest of lows over what happened in the jungle. He’s a long way away from ever wanting to put himself back into the reality TV circus again, but he’s got his confidence back and he’s looking forward to future projects. Instead, he’s excited and passionate about focusing on his business. It’s like he’s got a new lease of life since reflecting on all the drama from I’m A Celebrity and knows how he wants to spend his time moving forward.'
