The British Beer and Pub Association (BBPA) has warned that the UK's strict definition of alcohol-free beer is hindering growth in the booming no- and low-alcohol (nolo) sector, despite record sales forecasts. More than 64 million pints of low- and no-alcohol beer are expected to be sold this summer, an increase of 8 million compared with 2025, according to BBPA data, which the trade body says proves the category is "not just a fad".
Record summer sales driven by moderation trends
The surge in nolo beer sales comes amid lower alcohol consumption among younger people and a broader trend towards moderation, with the UK experiencing multiple prolonged heatwaves. The BBPA notes that historic sales figures show nolo beer is the sector's biggest growth category, with volume growth of 870% since 2013.
Luke Boase, founder of alcohol-free brand Lucky Saint, said: "When the sun is out and the football is on, people want to make the most of it, and alcohol-free beer matches the occasion."
Definition discrepancy stifles innovation
However, the BBPA warns that further growth could be curtailed by the UK's current definition of alcohol-free beer, which sets a maximum alcohol by volume (ABV) of 0.05%. This is ten times lower than the 0.5% threshold used in many other countries. Removing alcohol entirely while retaining flavour and aroma is extremely difficult; brewers typically use dealcoholisation methods such as pressure or heat, which can remove flavour or increase costs.
Emma McClarkin, chief executive of the BBPA, said: "We need government to keep the momentum going by changing the alcohol-free definition to 0.5%. This will open the door to greater investment, keep us on par with international markets, and deliver even more options for people who choose to moderate – everyone wins."
Government considers change
There is no legal prohibition on advertising beer with 0.5% ABV as alcohol-free, but the BBPA says the official 0.05% definition creates confusion and holds back investment. A government spokesperson said: "The government recognises the role no- and low-alcohol products can play in helping people reduce their alcohol intake and in boosting public health. To support innovation in this area and help businesses thrive, we are considering changing the threshold at which a drink may be described as alcohol-free."
The Department of Health and Social Care is reviewing the guidelines, having engaged with stakeholders including the BBPA. The spokesperson added: "We will take other public health considerations into account and update in due course."
