McVitie's is launching a new range of biscuits called Hobnobs Oaty Snaps, designed to tap into the growing fibremaxxing trend. The crunchy oat biscuits are high in fibre and made with 100% wholegrain oats, offering a convenient way to increase fibre intake while enjoying a treat.
Addressing the fibre gap
The launch comes after reports that most UK adults consume only about 20g of fibre daily, well below the recommended 30g. Fibre is essential for digestive health, immune function, and may reduce the risk of cardiovascular disease, type 2 diabetes, and colon cancer, according to experts.
Annalisa Fanali, marketing manager at McVitie's, said: 'We're excited to introduce McVitie's Hobnobs Oaty Snaps. Inspired by our much-loved oaty heritage, we've created a deliciously crisp biscuit that's perfect for enjoying with a cup of tea or your favourite beverage. As consumers increasingly look for snacks that deliver both enjoyment and balance, Hobnobs Oaty Snaps offer the best of both worlds.'
Flavours and availability
The new biscuits come in vanilla and caramel flavours. They will begin rolling out from the week commencing July 20, initially available at Tesco, Iceland, and Morrisons stores. Each 167g pack has a recommended retail price of £1.49.
This year has been busy for McVitie's, which recently introduced Jaffa cookies, White Chocolate Hobnob, and Oaty Crunch Creams. The company also launched its first savoury biscuit in nearly 200 years, Penguin Bites, in lightly salted, cheese, and salt and vinegar varieties.
Expert views on fibre
Prof Thomas Barber, consultant endocrinologist at University Hospitals Coventry and Warwickshire NHS Trust and University of Warwick, told Metro: 'Fibre keeps us regular, strengthens the immune system, and there's evidence that it can impact brain functioning, mood and cognition.'
Prof Kieran Tuohy, professor of energy metabolism and microbiome at the University of Leeds, added: 'A high-fibre diet has consistently been shown to reduce the risk of cardiovascular disease, heart attacks, strokes, type 2 diabetes and colon cancer.'
While Hobnobs Oaty Snaps offer a tastier way to boost fibre intake, experts emphasise that they should complement, not replace, other high-fibre foods like lentils, fruits, vegetables, and grains.
