Zoe Williams, a Guardian columnist, has criticized the increasingly demanding standards of estate agents when selling homes, arguing that properties must now appear as if nobody lives there—hiding toilet rolls, dog beds, and even shower gel—despite buyers understanding that personal belongings will be removed after sale.
Changing norms in property presentation
Williams recalls selling her first flat in 2006, when the market was overheated and a bit of visible wear and tear was actually beneficial, as it suggested buyers might get a bargain. A decade later, the market slowed and sprucing up became necessary. She recounts arguing with an agent over a coffee stain on the house exterior; the agent warned that such neglect could imply deeper issues like subsidence or electrical hazards.
Current standards are 'insane'
Now, the phrase 'turnkey house' dominates, requiring properties to look like hotels—a paradox since most people don't want to live in a hotel. Williams notes that every bookshelf must hold precisely the right number of books, all toiletries and medications must vanish, and even toilet paper and dog beds must be hidden. She asks, 'who in the 21st century is offended by toilet paper, and what is the dog supposed to make of that development?'
Teenagers must also disappear
Williams highlights the expectation that teenagers vacate during viewings and stop living like teenagers between appointments. She describes the challenge of directing young adults and the achievement of ensuring no one is still in bed. Despite the evolution of selling standards, she admits she hasn't changed—she still struggles to tidy and relies on a friend 'like Mary Poppins' to create serenity before each viewing.
Williams concludes that while she will take her mess with her when she leaves, buyers seem unable to grasp this obvious fact.
