Why a marketer welcomes the HFSS junk food advert ban
Ogilvy UK's Amelia Torode supports the new HFSS advertising regulations. She argues the ban combats child obesity and forces smarter, more creative brand building. Read her full analysis.
Category : Search result: small business marketing
UK Business Confidence Hits Crisis Point, Survey Reveals
A damning new survey reveals 78% of UK family business owners are pessimistic about the economy, with most warning the next generation to build overseas. Read why the government's pro-enterprise rhetoric rings hollow.
Business Bank Account Could Earn £10,000 in 2026
Allica Bank offers a business account paying competitive interest and cashback. Firms holding £250k could earn close to £10,000 in 2026. Discover how to make your cash work harder.
Full list of junk foods banned from TV ads before 9pm
A major UK junk food advertising ban is now in force, targeting HFSS products high in fat, salt, and sugar. Discover the full list of restricted foods and the government's childhood obesity strategy.
SMEs Copy Football's Sack Culture: A Costly Risk
HR experts warn UK small businesses adopting football's 'hire and fire' tactics for leaders face expensive legal fallout. Discover the risks and smarter strategies.
Why UK shops from bakeries to Greggs are selling branded merch
Explore why London's streets are awash with Trader Joe's totes and why UK businesses, from Toad Bakery to Dom's Subs, are diving into branded merchandise. Discover the marketing, loyalty, and cultural signalling behind the trend.
Unilever's Vaseline Bets Big on TikTok Creator Economy
Unilever is shifting half its ad budget to social media after Vaseline's viral TikTok life hacks, from cleaning shoes to fixing squeaky doors. Discover the 'social listening' strategy reshaping advertising.
What Asset Managers Can Learn from Netflix's Brand
Investment firms must emulate Netflix's direct-to-consumer branding to attract a new generation. Discover how storytelling and clear identity are reshaping asset management.
The 'Hey You!' Marketing Trend: Authenticity Crisis
London writer Max Fletcher critiques the overuse of faux-friendly 'you' in corporate communications. Explore why this direct address feels disingenuous and patronising.
Sports Sponsorship Trends 2026: AI, Prediction Markets, Women's Sport
IMG expert Sam Galet reveals the three trends set to dominate sports sponsorship in 2026. Discover how AI, prediction markets, and women's sport will shape deals.
Sage CEO: AI Must Prove Itself in Daily Business Realities
Sage CEO Steve Hare argues AI's 2026 challenge is earning trust by solving real business problems, not just being impressive. Discover why practical, reliable solutions matter most.
Why 2025 Changed Sports Marketing Forever
2025 was a watershed year for sports marketing. AI became essential infrastructure, women's sport proved its commercial power, and live sport reasserted its value. Discover the key shifts.
Government bans unwanted advertising mail from 2026
New UK law from 2026 will stop businesses sending unaddressed adverts to households that opt out. Find out how to stop junk mail and what it means for you.
Why Mascots Are Sport's Next Big Branding Opportunity
Sports mascots are evolving into vital branding tools. Discover how characters like Gritty drive profit, fan engagement, and cultural relevance for modern teams.
Dyson: Inheritance tax could force sale of my company
Sir James Dyson warns his company will become 'unrecognisable' and may have to be sold to pay a multi-billion pound inheritance tax bill unless the government reverses its reforms. Read his full critique.
Obituary: Guinness marketing man Mike Vineall dies aged 87
Michael Vineall, a former Guinness marketing executive and lifelong Leeds United supporter, has passed away at 87. Read about his career and passions.
Chalamet's Marty Supreme: A New Hollywood Marketing Playbook
How Timothée Chalamet's bizarre, all-in press tour for 'Marty Supreme' is challenging Hollywood's stale marketing formula and trying to save original cinema.
Clementines rebranded as 'Easy Peelers' in fruit shake-up
The humble clementine is undergoing a major rebrand to 'Easy Peelers', a move reflecting consumer habits and marketing strategy. Discover the story behind the fruit's new identity.
Goldman Sachs: Entrepreneurs Key to £2.7bn UK Growth
Charlotte Keenan of Goldman Sachs champions small business investment as the most powerful economic driver, citing £2.7bn in revenue generated by their UK programme alumni.
Why Big Tech is Hiring Corporate Storytellers
From Google to Microsoft, companies are hiring 'storytellers' to control their narrative. Discover what this ancient role means in the modern corporate world and the salaries on offer.
US Tariffs Add 30% Costs, Choke Small Manufacturers
Trump's tariffs are crippling small US manufacturers like EarthQuaker Devices, adding up to 30% in costs and stalling job growth in Ohio's industrial heartland. Explore the impact.
PayPal Applies for US Banking Licence Amid Deregulation Push
PayPal has filed for a US banking licence, aiming to boost small business lending. The move follows Trump's deregulatory reforms, attracting UK fintechs like Revolut and Starling to also eye the American market.
Four Rules for Being a Great Guest This Christmas
From when to arrive to what gift to bring, learn the expert etiquette for being a stellar guest this festive season. Plus, discover sustainable pet toys and unique gift ideas.
Viral London 'break-up' scene was a storage firm stunt
Attic Self Storage admits creating the viral 'messy break-up' scene in central London to promote new facilities. The marketing stunt sparked a nationwide sleuthing frenzy online.
The Struggle Behind 2024's Christmas Ad Campaigns
Amid global turmoil and a cost of living crisis, UK retailers like John Lewis and M&S craft complex Christmas ads. Explore how they sell joy in difficult times.
Top 6 Business Books of 2025 for UK Executives
Discover the City Editor's top six business books for 2025, featuring exposés on Big Tech, globalisation risks, and building a better economic future. Perfect for the high-flying executive in your life.
How Brands Can Win at the 2026 World Cup
With a $17bn economic impact, the 2026 FIFA World Cup across the US, Canada and Mexico offers a huge marketing opportunity. Discover how brands can connect authentically through purpose, experience and local culture.
Bakery's viral TikTok success leads to online abuse
Montmorency Bakehouse's wholesome social media fame was hijacked by racist and sexual harassment, forcing the family to take a stand. Discover their story.
10 Unique Gift Ideas to Support UK Small Businesses
Discover 10 thoughtful gift ideas from UK small businesses this festive season. Support local entrepreneurs and find unique presents. Start your ethical shopping now!
UK AI Investment Hits £16m, But Strategy Lags Behind
UK businesses invest millions in AI but lack a unified strategy, risking returns. Discover how a clear plan can unlock transformative growth and efficiency for your company.
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