London has been named the most World Cup-mad city in the UK, according to a new study by ticket marketplace StubHub. The research analyzed search data for World Cup tickets and related terms across UK cities, with London topping the list.
How the Study Was Conducted
StubHub examined Google search volumes for terms such as 'World Cup tickets' and 'football World Cup' over the past month. London recorded the highest number of searches per capita, making it the most enthusiastic city for the tournament. The study also looked at searches for specific teams and matches.
Top Cities for World Cup Enthusiasm
Following London, Manchester came in second place, with Birmingham, Liverpool, and Glasgow rounding out the top five. The research highlights the widespread excitement across the UK as the World Cup approaches.
According to StubHub, the average search volume for World Cup-related terms in London was 35% higher than the national average. The data also showed that searches for England matches were particularly high in the capital.
Impact on Ticket Sales
StubHub reported a significant increase in ticket sales for World Cup matches, with London-based buyers accounting for a large portion of transactions. 'Londoners are clearly eager to get their hands on World Cup tickets,' said a StubHub spokesperson. 'The city's passion for football is unmatched.'
The spokesperson added that the trend is expected to continue as the tournament progresses, with more fans looking to attend matches in person.
