ITV's coverage of the 2026 World Cup has stumbled early after a presenter mistakenly identified Sweden manager Graham Potter as former England manager Sir Gareth Southgate. The tournament kicked off Thursday night with co-hosts Mexico defeating South Africa 2-0, a match that saw three red cards, while South Korea came from behind to beat the Czech Republic 2-1. Both games aired on ITV1.
Much attention has been given to ITV's impressive rooftop studio overlooking New York City, especially compared to the BBC's 'green box' studio in Salford. However, viewers were less impressed when presenter Semra Hunter confused Potter with Southgate.
Hunter was commentating on footage of Potter on the training ground wearing a cowboy hat during an open session in Texas, which has gone viral. 'Some people are really immersing themselves in American culture, really enjoying themselves, enjoying everything American culture has to offer,' Hunter began. 'Sweden coach Gareth Southgate… well he's decided to tell the world there's a new sheriff in town!'
The blunder was quickly picked up by viewers who vented their annoyance on social media. Ben Hunt posted on X: '"Gareth Southgate"? ITV is this really the best you can do?' Jamie said: 'I thought I misheard this live! Haha… now I know I'm not going mad. Embarrassing!' Steve Bradshaw posted: 'Looks like a daytime TV show have tried to do a piece about the football.' John wrote: 'Thought that the whole ITV coverage was shockingly poor.' Rob added: 'Oh dear…. ! I'm sure they will issue a correction in time, but embarrassing not recognising Potter!'
Southgate stepped down as England manager just days after the Euro 2024 final defeat to Spain and is likely enjoying the tournament from home. Potter, meanwhile, is one of the more high-profile coaches at this World Cup, having previously managed Premier League sides Brighton, Chelsea, and West Ham. The Englishman only became Sweden boss last October but secured qualification for the World Cup finals through the play-offs, with his team including Liverpool and Arsenal strikers Alexander Isak and Viktor Gyokeres. Sweden begin their World Cup campaign on Monday, June 15, against Tunisia.
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