A significant fire has engulfed a warehouse in Southall, West London, prompting a massive emergency response.
Emergency Response and Incident Details
The blaze broke out at approximately 8:55 am on a two-storey building on Bridge Road that houses both warehouse and retail units. The London Fire Brigade dispatched a substantial force to the scene, with around 100 firefighters across 15 fire engines working to control the inferno.
Witnesses reported hearing explosions from the industrial site. Photos circulating on social media platform X show intense flames tearing through the structure, with vast, thick plumes of black smoke billowing into the London skyline.
Public Health and Traffic Advisory
Due to the immense volume of smoke produced by the fire, authorities have issued a direct advisory to the local community. Residents are being urged to keep their doors and windows closed to minimise exposure to potentially harmful fumes.
The incident is also causing severe disruption to travel in the area. Motorists are facing heavy traffic on Bridge Road and surrounding routes. Officials are advising the public to avoid the area unless absolutely necessary and to allow for significant extra journey time if travel is unavoidable.
The London Fire Brigade continues to tackle the flames, and the cause of the fire is not yet known.
