Major Incident in West London
A significant fire has erupted at a warehouse in west London, prompting a massive emergency response from the London Fire Brigade. The incident occurred on Bridge Road in Southall, with approximately 150 firefighters rushing to the scene to combat the rapidly spreading flames.
Emergency Response Details
The London Fire Brigade confirmed they have deployed 25 fire engines to tackle the blaze that broke out on Tuesday 25th November 2025. According to official statements, the fire involves a two-storey structure containing both warehouse and retail spaces, with around three-quarters of the building currently alight.
Fire crews are employing specialised equipment to gain control of the situation, including three turntable ladders that allow firefighters to attack the flames from above. The cause of the fire remains unknown at this stage, with investigations expected to begin once the blaze is fully extinguished.
Public Health Advisory
Due to the substantial amount of smoke generated by the burning building, the London Fire Brigade has issued important safety guidance for local residents. People living in the Southall area have been advised to keep their doors and windows closed to minimise exposure to potentially harmful smoke particles.
The scale of the incident is such that the smoke plume has become visible across a large portion of west London, creating a dramatic scene that has drawn attention from across the capital. Emergency services continue to work at the scene as they attempt to bring the substantial blaze under control.