A dramatic protest unfolded in the heart of London's luxury shopping district today, as an animal rights activist staged a vivid demonstration against the fashion house Hermès.
Filthy Crocodile Makes a Splash on New Bond Street
On 13th November 2025, shoppers on New Bond Street were met with an unusual sight. A supporter of the animal rights organisation PETA lay motionless in a pool of murky water, their body entirely painted to resemble a 'filthy' crocodile. The striking visual protest was staged directly outside the flagship Hermès store, positioned beneath a banner that delivered a stark message: “Filthy Rich - Just Filthy”.
The protest was a direct action against Hermès's continued use of exotic animal skins in its high-end accessories. PETA is challenging the brand over its sale of handbags made from crocodile skin, alleging severe animal cruelty in their production.
The High Cost of Fashion and Cruelty
According to PETA, the crocodiles farmed for their skins endure horrific conditions. Kate Werner, PETA's Senior Campaigns Manager, stated, “Behind every Hermès crocodile bag is a terrified animal who suffered in filth and died in agony.” The group asserts that these animals are “farmed and tormented” before being killed for fashion.
PETA is now urging the luxury giant to abandon this practice and embrace modern, ethical alternatives. Werner added, “PETA is calling on Hermès to bin the cruelty and switch to the luxurious vegan materials that today’s kind consumers want.”
The price of these controversial items underscores the luxury market they serve. A Hermès bag crafted from crocodile skin typically commands a price tag of £25,000 to £40,000 or more. For exceptionally rare versions, such as those with Himalaya colouring or diamond hardware, the cost can soar into the hundreds of thousands of pounds.
Public Reaction and Brand Response
The visually arresting demonstration undoubtedly captured the attention of the public and passers-by, forcing a conversation about the ethics of luxury fashion. The protest highlights a growing consumer demand for transparency and cruelty-free products within the industry.
At the time of the event, London World had reached out to Hermès for an official comment regarding the protest and the allegations made by PETA. The brand's response is currently awaited.
