The Battle for the Democratic Soul Begins
Following the Democratic party's devastating loss to Donald Trump, the path forward remains profoundly uncertain. With no clear direction and no obvious standard-bearer, the race for the party's 2028 presidential nomination is completely wide open. A diverse field of would-be contenders, including governors, senators, members of Congress, and a former vice-president, is already emerging, though no one has officially declared their candidacy.
Several potential candidates have begun making strategic moves, visiting early-voting states and raising their national profiles through popular podcast appearances and cross-country book tours. While much can change in the coming years, the stage is set for a fiercely contested primary.
Key Figures in the Democratic Landscape
Gavin Newsom, the term-limited Governor of California, has positioned himself as the Democrats' most visible opponent to Trump. He has engaged in high-profile clashes over federal authority, tariffs, and climate policy. His satirical social media presence, often targeting Trump, has boosted his national profile. In preparation for a potential bid, Newsom has launched a podcast, travelled to South Carolina, and announced an initiative focused on young men—a demographic where Democrats struggled in 2024.
Kamala Harris, the former vice-president and 2024 Democratic presidential nominee, has left the door open for a third pursuit of the nomination. Her near-universal name recognition and strong support among core Democratic constituencies could provide a head start. However, her loss to Trump and her unsuccessful 2020 campaign have left some in the party questioning her electability. After leaving the White House, Harris returned to California, ruled out a run for governor, and has since promoted a memoir about her historic 107-day presidential campaign, insisting, "I am not done."
Pete Buttigieg, the former transportation secretary, saw his calm, technocratic approach propel him from small-town mayor to the front of the Democratic pack in 2020. Since leaving office, the 43-year-old has maintained a national profile with appearances on various podcasts and town halls, including an event in Iowa. As a candidate, he could position himself as a next-generation problem solver who blends progressive ideas with midwestern pragmatism.
Alexandria Ocasio-Cortez, the congresswoman from New York, remains one of the left's most energising voices seven years after her stunning primary upset. Known as AOC, she has worked to broaden her influence beyond her progressive base, using her fundraising power to mobilise young voters. At 36, she would likely be the youngest candidate in the field, though some supporters would prefer she challenge Senator Chuck Schumer in 2028.
Rising Stars and Pragmatic Voices
Josh Shapiro, the Governor of Pennsylvania, has cultivated a reputation for bipartisanship in a crucial swing state. He was a leading contender to be Harris's running mate in 2024, a testament to his perceived electability. As governor, he has positioned himself as a steady critic of Trump-era policies while avoiding the sharper rhetoric of the party's left.
Andy Beshear, the Governor of Kentucky, is a red-state Democrat who has repeatedly won statewide elections. His profile has grown as the party searches for leaders who can reconnect with voters in Trump-friendly regions. He has launched a podcast and stirred up crowds in South Carolina, pitching himself as a pragmatist with a populist streak.
Ruben Gallego, the Senator from Arizona, made history as the first Latino to represent the state in the US Senate. His 2024 victory over Kari Lake, in the same year Trump carried the state, demonstrated his crossover appeal. He has highlighted his biography as the son of immigrants and a combat veteran to appeal to working-class voters.
The field of potential contenders is extensive and also includes Illinois Governor JB Pritzker, Maryland Governor Wes Moore, Michigan Governor Gretchen Whitmer, and many others, leaving ample room for surprises before the 2028 election.
