Harper Beckham, the 14-year-old daughter of David and Victoria Beckham, is poised to enter the beauty industry with her own skincare brand, reportedly named HIKU by Harper. The teenager's inspiration stems from her personal battle with acne, a struggle that has fueled her ambition to create a line tailored to young skin.
Inspiration from Personal Experience
Victoria Beckham, 52, revealed that Harper's acne issues began three years ago, prompting her to seek a solution. 'She came to me two or three years ago and she was really struggling with her skin,' Victoria said on Emma Grede's Aspire podcast. Harper's desire to help others avoid similar challenges led her to develop a South Korean-inspired cosmetics range. Victoria added, 'She said, "I want to create a brand because I know what I want and don't want other people to have to go through what I have been through."'
Following in Famous Footsteps
Harper is not the first young celebrity to launch a beauty brand. She joins the ranks of Millie Bobby Brown, who launched Florence by Mills at 15, and Kylie Jenner, who started Kylie Cosmetics at 18. A source told Metro, 'Harper has watched her mum's success from afar for years – she couldn't have a better role model in business.' The insider added that anything with the Beckham name is a 'guaranteed win with the public.'
Victoria Beckham's Support and Expertise
Victoria, whose own beauty brand is worth an estimated £100 million, has been a guiding force. She shared that Harper even created PowerPoint presentations for her business idea. 'I'm so proud of all my children, but you know Harper is very ambitious,' Victoria said. 'She's been sitting on my lap taking part in beauty development meetings ever since she was little.' The former Spice Girl's brand, which includes makeup infused with Augustinus Bader skincare, is considered one of the best in the industry.
Market Gap and Teen Focus
An insider explained that Harper identified a gap in the market for gentle skincare suitable for teenagers, as social media has popularized products not designed for young skin. 'She's incredibly up to date with what's trending with Gen A, so this couldn't be more of a perfect venture for her,' the source said. Victoria also related to Harper's struggles, having dealt with problematic skin her entire life. 'I've been very open about how I've struggled with my skin, so I'm careful I don't use anything that will irritate it,' she noted.
Anticipated Success
While no release date has been announced, insiders predict the brand will have a significant impact on the industry, with sales expected to skyrocket. 'There's no doubt that anything Harper chooses to do will be a big success. She's destined for big things,' a source concluded.
