The World Cup is just two weeks away, but the buzz around the kits has been building for months. From fresh takes on beloved classics to bold new designs that could become future icons, here are the 10 fashion-forward kits to know before the tournament kicks off.
Japan Away
Regardless of Japan's performance on the pitch, their away kit has already won the style tournament. Modeled by attacking midfielder Takumi Minamino, the shirt features 12 narrow multicolored stripes—one for each player on the field and an extra for the fans. It won a fan vote in April and was even described as "footballing porn" by FourFourTwo. A meaningful concept paired with a visually stunning design.
Ghana Home
Like Japan's away shirt, Ghana's home kit incorporates a pencil-sketch aesthetic, but with more intricate detail. The spider's web pattern references Ananse, the spider from Akan folklore. The black star, a symbol from Ghana's flag, takes center stage within the web, creating a powerful cultural statement.
Mexico Home
As a co-host, Mexico offers a progressive choice for fans. Their home kit pays homage to the beloved 1998 France World Cup design, drawing inspiration from the Aztec Piedra del Sol calendar and using the colors of the Mexican flag. The shirt, modeled by winger Roberto Alvarado, blends heritage with modern style.
Saudi Arabia Home
Inspired by traditional Saudi architecture, this shirt features an unusual green hue with purple accents, reminiscent of the iconic 1998 Mexico kit. The emblem of a date palm and two swords on the back adds a collector-worthy detail. This design has the potential to become a classic.
France Home
Finalists in 2022, France are again among the favorites. Their home kit, modeled by Eduardo Camavinga, upgrades the trademark blue with a zigzag pattern and a white collar—a nod to the 1998 World Cup-winning shirt. Off-pitch flair meets on-pitch ambition.
USA Home
Cheering for the USMNT might come with political baggage, but their kit is undeniably impressive. After the widely disliked white kits of 2022, midfielder Tyler Adams collaborated with Nike on a redesign featuring wavy stripes from the national flag. The result is a striking shirt that fans and players alike can rally behind.
Curaçao Away
As the smallest nation at the World Cup (population ~158,000), Curaçao's kit punches above its weight. A clean, minimalist design with classic three stripes in national colors and a simple trefoil logo. Fans will hope to see plenty of this shirt as the underdog advances.
Belgium Away
Belgium continues its tradition of cultural references. After channeling Tintin for Euro 2024, the away kit (modeled by Amadou Onana) draws inspiration from surrealist René Magritte. The color scheme echoes Japan's 2023 Women's World Cup away shirt, but the interior text—"Ceci n'est pas un maillot" (This is not a shirt)—adds an artistic twist.
Norway Home
Returning to the World Cup after 28 years, Norway celebrates with a kit inspired by a 1997 design. The bold, flag-influenced pattern creates a block-color effect that stands out in an era of intricate patterns. Their away kit is all black, offering a sleek contrast.
Scotland Away
Scotland has made tartan work since the 1990s, but for their first World Cup since 1998, the home kit breaks tradition with a lattice pattern. The away kit, modeled by Ryan Christie, pays homage to the coral design of the mid-90s—cleaner, with no collar or buttons, but retaining the skinny purple stripe. The Tartan Army may soon turn coral.
