Snuggle: Danish Duo's Dream-Pop Triumph After Personal Turmoil
Snuggle: Danish Duo's Dream-Pop Success Story

From the heart of Copenhagen emerges Snuggle, a Danish musical duo whose candid and emotionally resonant debut has captured the underground music world. Andrea Thuesen and Vilhelm Strange, the pair behind the project, have crafted a unique sound that blends shoegaze, minimalist pop, and heartfelt balladry, turning personal upheaval into a runaway success story.

From Crisis to Creation: The Birth of 'Goodbyehouse'

The band's debut album, 'Goodbyehouse', released on the respected label Escho, was born from a period of significant personal transition for both artists. The title itself hints at departure and change, themes that permeate the record. "We had fun – you can hear humour a bit on the album – and we went through some tough times, existential crisis, and you can hear that too," Andrea Thuesen revealed in a recent interview.

This emotional honesty, paired with their appealing mix of styles reminiscent of artists like Alex G and Dido, propelled the album to become one of the standout underground successes of 2025. The duo's chemistry is rooted in shared experience, as Vilhelm Strange explains: "Some of the stuff we talked about when we met was having these similar experiences of losing a very good friend in your mid-20s."

Forged in Loss and the Rhythmic Music Conservatory

Both members arrived at Snuggle following pivotal moments in their musical careers. Strange was previously a member of the electronic soul band Liss, signed to XL Recordings. The group disbanded after the tragic death of lead singer Søren Holm in 2021, leaving Strange questioning his future in music.

Thuesen, meanwhile, had spent years in the indie-rock trio Baby in Vain, which experienced early hype and a deal with Partisan Records before beginning to "crumble" after the Covid-19 pandemic. Both at a crossroads, they independently enrolled at Denmark's Rhythmic Music Conservatory (RMC), a school known for nurturing acclaimed artists like Erika de Casier and Astrid Sonne.

They met three years ago in a class. "We had these classes where we had to play music for each other, and it was an instant thing where we really liked what each other was doing, so we decided to try and jam," Thuesen recalls. The partnership was immediate, both musically and personally.

Beyond the 'Copenhagen Scene' Hype

While the RMC has been credited as a nexus for a wave of Danish alternative pop, Snuggle are cautious about giving the institution too much credit. "It feels like the school is getting too much credit [for the] wave," Thuesen states. "I don't really like when you put the art too much in context with institutions. I think it takes away from what art can be and can do."

Their success seems to transcend the sometimes insular discourse around the Copenhagen music scene. A touching example came via a direct message from a teenage girl in the American Midwest, who told the band their music inspired her to pursue her own musical dreams. "It just made me so incredibly happy," says Thuesen, highlighting a shift in perspective from chasing hype to valuing genuine connection.

Looking Ahead: A Packed 2026 Schedule

After wrapping up their final tour dates of 2025, the duo are preparing for a monumental 2026. Their schedule includes an extensive Danish tour, followed by select shows supporting Paramore's Hayley Williams. The summer will see them perform at two of Europe's most prestigious festivals: Barcelona's Primavera Sound and Denmark's own Roskilde Festival.

Reflecting on the rapid growth, Strange joked about the rigours of touring compared to their younger years: "We get sick now after three weeks! It was a lot easier when we were twentysomething." As Snuggle moves from underground sensation to wider stages, their music—born from friendship, loss, and existential questioning—promises to resonate with an ever-growing audience.