Sacha Baron Cohen made a surprise appearance at Wimbledon on Sunday, July 12, 2026, during the men's final between Jannik Sinner and Alexander Zverev. The 54-year-old comedian attended the match dressed as his iconic character Ali G, wearing a full marijuana-themed shellsuit and a hat that read 'Ali Gear'. He had been at the Grand Slam the previous day in a suit but returned as his culturally appropriating persona.
Ali G's Wimbledon video
Cohen posted a video to Instagram as Ali G from Centre Court, captioning the match as 'boring'. In the clip, he says: 'I is here at the men's singles in Wimbledon. It's like the World Cup of something called tennis, which is like a crap version of ping pong.' He added: 'They say tennis is better played on grass, which is why I intend to sell as much of it while I is here,' before jokingly plugging recreational drugs he claimed he would sell at the tournament. The video showed at least one smirking attendee behind him. Viewers at home had spotted the character in the stands but assumed it was not Cohen himself.
New Ali G film reportedly completed
The Instagram account for Ali G has only one other post, promoting DVDs of the Da Ali G Show. This follows reports that Cohen has completed filming on a new Ali G film, a sequel to his 2002 hit Ali G Indahouse. According to The InSneider, production wrapped in the UK and US, but no title or release date has been confirmed. Cohen first rose to fame as the foul-mouthed Staines massive wannabe on Channel 4's Eleven O'Clock programme. He has occasionally appeared as Ali G in recent years, including a surprise stand-up set at a Sydney comedy club in 2021.
Recent projects and critical reception
Cohen's most recent credit is the gender-swap satire Ladies First, which performed well on Netflix's top films chart but was universally panned by critics upon its release in May 2026. The Wimbledon stunt marks his latest public appearance as Ali G, generating buzz among fans and media alike.
