Apple Corps, the Beatles' record label, has re-acquired its former headquarters at 3 Savile Row in Mayfair, central London, and plans to transform the building into a seven-storey visitor attraction set to open in 2027. The address, while best known as the heart of British tailoring, holds iconic status in pop and rock history as the site of the Beatles' final public performance on its rooftop in 1969.
The Beatles at 3 Savile Row
The attraction, named The Beatles at 3 Savile Row, will span seven floors and showcase items from the Apple Corps archives, host temporary exhibitions, and include a shop. Key highlights will be a recreation of the studio where the band recorded their last album, Let It Be, and access to the rooftop where they performed their poignant final concert.
Paul McCartney, who recently revisited the Georgian mansion, expressed his excitement: “There are so many special memories within the walls, not to mention the rooftop. The team have put together some really impressive plans and I’m excited for people to see it when it’s ready.” Ringo Starr described the feeling as “like coming home.”
Historical Significance
The Beatles founded Apple Corps in the late 1960s to manage their financial affairs and support artistic ventures in music, film, retail, and electronics. After the band split in 1970, the company became the guardian of their legacy under former road manager Neil Aspinall until his death in 2008. Apple Corps left Savile Row in 1976, but now CEO Tom Greene is overseeing its return. “Every single day, fans are taking pictures of the outside of 3 Savile Row – but next year they can go in,” he said. “Even the railings remain the same from that famous day in 1969.”
The rooftop performance featured five new songs across nine takes: Get Back, Don’t Let Me Down, I’ve Got a Feeling, One After 909, and Dig a Pony, plus God Save the Queen. The unadvertised gig was filmed for Michael Lindsay-Hogg’s 1970 documentary Let It Be and attracted a crowd of passersby and police, who eventually switched off the band’s amplifiers.
London Mayor's Reaction
London Mayor Sadiq Khan called the plans “hugely exciting,” stating the attraction would “captivate Londoners and visitors from across the globe.”
Beatles' Ongoing Legacy
The project follows a resurgence of Beatles-related media in the 2020s. In 2021, Disney released Get Back, a critically acclaimed three-part documentary by Peter Jackson, which expanded on the original Let It Be film. In 2023, the band released a new song, Now and Then, using AI to enhance demo recordings by John Lennon and George Harrison, reaching No. 1 in the UK and setting a record for the longest gap between chart-topping singles. Another documentary, Beatles ’64, produced by Martin Scorsese, aired in 2024. The Beatles Anthology project was also reissued with a fourth album and new documentary episode.
McCartney and Starr continue to release new music. McCartney’s upcoming album, The Boys of Dungeon Lane, due on 29 May, includes his first duet with Starr. Starr has released two albums in the past 15 months, Look Up and Long Long Road, featuring country blues influences. A four-film biographical series directed by Sam Mendes, starring Paul Mescal, Harris Dickinson, Joseph Quinn, and Barry Keoghan, is set for simultaneous release in April 2028. A TV drama, Hamburg Days, focusing on the band’s early years in Germany, is in production with the BBC. Additionally, rare photos and letters are on display in Hamburg, and a play about manager Brian Epstein, Please Please Me, is running at London’s Kiln theatre. Fans also await the second volume of Mark Lewisohn’s biography trilogy, All These Years.
