Cadbury and Krispy Kreme have teamed up to create the UK's first Double Chocolate Original Glazed doughnut, made with Dairy Milk, launching on World Chocolate Day, July 7. The limited-edition treat costs £2.99 and is available in Krispy Kreme retail shops until July 12.
Celebration of World Chocolate Day
World Chocolate Day commemorates the introduction of chocolate to Europe in 1550. To mark the occasion, Cadbury and Krispy Kreme have collaborated on a doughnut that promises "everything you love" about the Original Glazed Krispy Kreme with "a rich chocolatey Cadbury twist."
Free doughnuts and prizes
On July 7 only, Krispy Kreme is giving away 50 dozens of the new doughnuts at its Oxford Street store in London. Additional Cadbury prizes are also available for customers.
Public reaction
The doughnut has received significant online attention. Many consumers have hailed it as their "dream" dessert, with comments calling it "super amazing," "exciting," and "iconic." On Facebook, Jane Pearson described it as "the best collab ever," a sentiment echoed by Krispy Kreme, which called it the "absolute best."
Criticism over palm oil
However, some consumers have expressed concerns about Cadbury's use of palm oil. Si Khan commented: "Mmmmm palm oil doughnut…" Eileen Gregg said: "Cadbury chocolate has become inedible. What a way to ruin a good doughnut." Peter Smart added: "Is there loads of palm oil though? Sorry, Krispy Kreme, I love you, but this is a big downgrade."
Cadbury's response on palm oil
A spokesperson for Cadbury's parent company, Mondelēz International, explained: "We're proud of our Cadbury UK&I recipe, and it being loved by consumers. Palm oil is included in our recipes because it has properties that are ideal for achieving the beloved texture and taste that Cadbury products have offered to UK and Irish consumers for many years." The company noted that palm oil has been used in Cadbury chocolate since the 1950s, but recent EU labelling regulations have made the ingredient more visible to consumers. Mondelēz International added that it has been committed to sourcing palm oil sustainably since 2013, and 100% of its palm oil is Roundtable on Sustainable Palm Oil Certified (RSPO).
Cocoa solids controversy
Rumours that Dairy Milk bars do not contain enough cocoa solids to be called chocolate have been debunked by Mondelēz International. In the UK, the Cocoa and Chocolate Products Regulations 2003 require a minimum of 20% cocoa solids for milk chocolate, and Dairy Milk contains 25%. In the EU, where the minimum is 25%, Dairy Milk is labelled as "family milk chocolate." A spokesperson said: "Our chocolate meets all relevant standards required by UK and EU legislation, and we provide clear information to consumers on pack."
Other recent collaborations
This collaboration follows the recent launch of Jaffa Cake Digestives, combining McVitie's Jaffa Cakes and Chocolate Digestives, and the release of McVitie's White Oaty Ones, a Hobnob flavour fans had requested since the 1980s.
