Testing the Viral £14 Loaded Fries from a Michelin-Starred Chef's London Restaurant
Would you pay £14 for a portion of chips? For most people, that price tag seems outrageous, but it's the standard at Frites Atelier, a premium loaded fries restaurant that opened in Soho in December. This Dutch-style concept, founded by three-Michelin-starred chef Sergio Herman, has gone viral, prompting food enthusiasts to flock to its first UK location to determine if the chips justify the staggering cost.
High-Quality Ingredients and Double-Fried Techniques
Frites Atelier distinguishes itself by using high-quality potatoes and employing a double-fried technique, which aims to deliver a perfect crunch. The restaurant's menu features loaded fries as the star attraction, with options like cheddar, bacon, and jalapeños—a flavour exclusive to the London site. Other offerings include parmesan and basil fries, a signature beef stew topping, and classic plain chips paired with various sauces.
Beyond fries, the restaurant provides a snack menu with items such as a Korean chicken burger, a cheddar cheese burger, chicken chunks (similar to nuggets), and crispy croquettes in shrimp, cheese, or beef flavours. Located at 34 Old Compton Street in Soho, Frites Atelier operates daily from 11:30 am until midnight, catering to both lunch and late-night crowds.
Honest Reviews from London Food Critics
Two well-known food reviewers, Big G and Paulie from the Bite Twice Food Reviews channel, recently visited Frites Atelier to give their candid opinions. In an Instagram video, they shared their experience, admitting they didn't expect to enjoy the £14 chips as much as they did. Big G, who tried the special edition cheese fries, initially expressed skepticism about the price, stating he'd be "incredibly angry" if the product didn't meet expectations.
However, after taking a bite, Big G was thoroughly impressed. He described the chips as "divine," praising their crunchy exterior, soft interior, and lack of excess oil. Despite his enthusiasm, he acknowledged the price was "crazy" for chips, regardless of toppings. He rated them 8.4 out of 10, recommending them as a treat for those willing to splurge.
Paulie echoed Big G's sentiments, giving the chips a slightly higher rating of 8.7. Both agreed the fries were "well worthy of the hype," highlighting the quality and taste that made the experience memorable. Their reviews suggest that while the cost is high, the product delivers on flavour and texture, potentially justifying it as an occasional indulgence.
Is the Hype Justified?
The viral success of Frites Atelier raises questions about value in London's competitive food scene. With premium ingredients and chef-driven techniques, the restaurant targets diners seeking a gourmet twist on a classic dish. For Big G and Paulie, the chips surpassed expectations, offering a unique and enjoyable experience that left them smiling, even if the price point gave them pause.
Ultimately, whether £14 chips are worth it depends on individual priorities—those valuing high-quality, innovative food might find it a worthwhile treat, while others may balk at the cost. As Frites Atelier continues to attract attention, it stands as a testament to London's evolving culinary landscape, where even humble chips can become a luxury item.
